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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
International journal of production research
29
International journal of production economics
16
Management science : journal of the Institute for Operations Research and the Management Sciences
16
Platforms, markets and innovation
14
European journal of operational research : EJOR
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IEEE transactions on engineering management : EM
11
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International journal of automotive technology and management : IJATM
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
The journal of product innovation management : an international publication of the Product Development & Management Association
5
Arbeitsbericht des Instituts für Wirtschaftsinformatik und Neue Medien
4
Betriebswirtschaftliche Studien
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Discussion paper / Centre for Economic Policy Research
4
Diskussionsbeiträge zu Wirtschaftsinformatik und Operations Research
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Edition Wissenschaft Apprimus
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International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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Journal of marketing research : JMR
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Omega : the international journal of management science
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Produktion und Logistik
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Schriften zum Produktionsmanagement
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ECONIS (ZBW)
10
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1
Turf wars : product line strategies in competitive markets
Joshi, Yogesh V.
;
Reibstein, David J.
;
Zhang, Z. John
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 128-141
Persistent link: https://www.econbiz.de/10011437698
Saved in:
2
Managing price promotions within a product line
Sinitsyn, Maxim
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
2
,
pp. 304-318
Persistent link: https://www.econbiz.de/10011459522
Saved in:
3
Product line design under preference uncertainty using aggregate consumer data
Xu, Zibin
;
Dukes, Anthony
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 669-689
Persistent link: https://www.econbiz.de/10012059812
Saved in:
4
Product and pricing decisions in crowdfunding
Hu, Ming
;
Li, Xi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Saved in:
5
Optimal product line design when consumers exhibit choice set-dependent preferences
Orhun, A. Yeşim
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 868-886
Persistent link: https://www.econbiz.de/10003899999
Saved in:
6
The length of product line in distribution channels
Liu, Yunchuan
;
Cui, Tony Haitao
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
3
,
pp. 474-482
Persistent link: https://www.econbiz.de/10003984570
Saved in:
7
Can commonality relieve cannibalization in product line design?
Kim, Kilsun
;
Chhajed, Dilip
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
3
,
pp. 510-521
Persistent link: https://www.econbiz.de/10009759879
Saved in:
8
Consumer deliberation and product line design
Guo, Liang
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 995-1007
Persistent link: https://www.econbiz.de/10009702506
Saved in:
9
Service product design and consumer refund policies
Huang, Xiao
;
Zhang, Dan
- In:
Marketing science : the marketing journal of the …
39
(
2020
)
2
,
pp. 366-381
Persistent link: https://www.econbiz.de/10012212452
Saved in:
10
The effects of product line breadth : evidence from the automotive industry
Moreno, Antonio
;
Terwiesch, Christian
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
2
,
pp. 254-271
Persistent link: https://www.econbiz.de/10011672603
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