//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Best ads: fantasy in advertisi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising
82
Werbung
82
Advertising effects
51
Werbewirkung
51
Internet marketing
41
Online-Marketing
41
Consumer behaviour
35
Konsumentenverhalten
35
advertising
31
Game theory
18
Spieltheorie
18
Search engine
13
Suchmaschine
13
game theory
13
Auction theory
11
Auktionstheorie
11
Theorie
11
Theory
11
Experiment
10
Competition
8
Wettbewerb
8
online advertising
8
targeting
8
Marketing management
7
Marketingmanagement
7
Preismanagement
7
Pricing strategy
7
search advertising
7
Brand
6
Markenartikel
6
Viral marketing
6
Virales Marketing
6
field experiments
6
Brand management
5
Distribution channel
5
Feldforschung
5
Field research
5
Markenführung
5
Product quality
5
Produktqualität
5
more ...
less ...
Online availability
All
Undetermined
45
Type of publication
All
Article
82
Type of publication (narrower categories)
All
Article in journal
82
Aufsatz in Zeitschrift
82
Language
All
English
82
Author
All
Sayedi, Amin
5
Jerath, Kinshuk
3
Lu, Shijie
3
Schweidel, David A.
3
Allenby, Greg M.
2
Chung, Doug J.
2
Hill, Shawndra
2
Horsky, Dan
2
Johnson, Garrett A.
2
Joshi, Yogesh V.
2
Kuksov, Dmitri
2
Pieters, Rik
2
Sahni, Navdeep S.
2
Shapiro, Bradley T.
2
Shin, Jiwoong
2
Shin, Woochoel
2
Wedel, Michel
2
Yang, Sha
2
Yoganarasimhan, Hema
2
Zia, Mohammad
2
Amaldoss, Wilfred
1
Anderson, Eric T.
1
Aral, Sinan
1
Baghaie, Marjan
1
Ban, Masataka
1
Berman, Ron
1
Bhargava, Neha
1
Brynjolfsson, Erik
1
Cao, Xinyu
1
Chakraborty, Archishman
1
Chan, Tat
1
Chapsky, Dan
1
Chen, Xinlei
1
Chen, Ying-Ju
1
Chen, Yuxin
1
Cheng, Zhang
1
Cherian, Mathew
1
Ching, Andrew
1
Chintagunta, Pradeep K.
1
Choi, W. Jason
1
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
SpringerLink / Bücher
1,415
Gabler Edition Wissenschaft
317
Springer eBook Collection / Business and Economics
314
Springer eBook Collection
295
Research
240
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Europäische Hochschulschriften / 5
204
Journal of advertising
185
Lehrbuch
184
International journal of advertising : the quarterly review of marketing communications
183
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
168
Journal of marketing communications
146
essentials
99
Gabler Research
97
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
90
Hamburger Schriften zur Marketingforschung
89
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of promotion management : JPM
83
Innovatives Markenmanagement
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Neue betriebswirtschaftliche Forschung : Nbf
77
European journal of operational research : EJOR
74
Journal of marketing
74
Schriftenreihe Studien zum Konsumentenverhalten
72
Journal of historical research in marketing
70
DUV / Wirtschaftswissenschaft
69
Gabler-Edition Wissenschaft
67
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
66
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
65
Journal of marketing research : JMR
62
Schriften zu Marketing und Management
62
Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
62
Springer eBooks / Business and Economics
60
Erfurter Hefte zum angewandten Marketing
58
International journal of internet marketing and advertising : IJIMA
58
Journal of retailing and consumer services
57
more ...
less ...
Source
All
ECONIS (ZBW)
82
Showing
1
-
10
of
82
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
2
Voluntary quality disclosure and market interaction
Guo, Liang
;
Zhao, Ying
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
3
,
pp. 488-501
Persistent link: https://www.econbiz.de/10003868040
Saved in:
3
Beyond attention effects : modeling the persuasive and emotional effects of advertising creativity
Yang, Xiaojing
;
Smith, Robert E.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
5
,
pp. 935-949
Persistent link: https://www.econbiz.de/10003900014
Saved in:
4
Is persuasive advertising always combative in a distribution channel?
Wu, Chi-cheng
;
Chen, Ying-Ju
;
Wang, Chih-jen
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
6
,
pp. 1157-1163
Persistent link: https://www.econbiz.de/10003909240
Saved in:
5
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Saved in:
6
The effect of media advertising on brand consideration and choice
Terui, Nobuhiko
;
Ban, Masataka
;
Allenby, Greg M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
1
,
pp. 74-91
Persistent link: https://www.econbiz.de/10008905591
Saved in:
7
A theory of combative advertising
Chen, Yuxin
;
Joshi, Yogesh V.
;
Raju, Jagmohan Singh
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 1-19
Persistent link: https://www.econbiz.de/10003858464
Saved in:
8
Going where the ad leads you : on high advertised prices and searching where to buy
Janssen, Maarten C. W.
;
Non, Marielle C.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
1
,
pp. 87-98
Persistent link: https://www.econbiz.de/10003858542
Saved in:
9
Cloak or flaunt? : the fashion dilemma
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 74-95
Persistent link: https://www.econbiz.de/10009511627
Saved in:
10
Ad gist : ad communication in a single eye fixation
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Saved in:
1
2
3
4
5
6
7
8
9
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->