Narrow search
Showing 1 - 10 of 35
Cover Image
The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609
Cover Image
Product and pricing decisions in crowdfunding
Hu, Ming; Li, Xi; Shi, Mengze - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 331-345
Persistent link: https://www.econbiz.de/10011291350
Cover Image
Heterogeneous price effects of consolidation : evidence from the car rental industry
Guler, Ali Umut; Misra, Kanishka; Singh, Vishal - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 52-70
Persistent link: https://www.econbiz.de/10012183073
Cover Image
Mobile money in Tanzania
Economides, Nicholas; Jeziorski, Przemyslaw - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 815-837
Persistent link: https://www.econbiz.de/10011791414
Cover Image
Match your own price? : self-matching as a retailer’s multichannel pricing strategy
Kireyev, Pavel; Kumar, Vineet; Ofek, Elie - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 908-930
Persistent link: https://www.econbiz.de/10011791427
Cover Image
Competitive price targeting with smartphone coupons
Dubé, Jean-Pierre; Fang, Zheng; Fong, Nathan M.; Luo, … - In: Marketing science : the marketing journal of the … 36 (2017) 6, pp. 944-975
Persistent link: https://www.econbiz.de/10011791432
Cover Image
Allowing consumers to bundle themselves : the profitability of family plans
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 953-969
Persistent link: https://www.econbiz.de/10011966233
Cover Image
Hide and seek : costly consumer privacy in a market with repeat purchases
Conitzer, Vincent; Taylor, Curtis R.; Wagman, Liad - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 277-292
Persistent link: https://www.econbiz.de/10009548697
Cover Image
Can commonality relieve cannibalization in product line design?
Kim, Kilsun; Chhajed, Dilip; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 32 (2013) 3, pp. 510-521
Persistent link: https://www.econbiz.de/10009759879
Cover Image
Consumer deliberation and product line design
Guo, Liang; Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 995-1007
Persistent link: https://www.econbiz.de/10009702506