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Can marketing campaigns induce multichannel buying and more profitable customers? : a field experiment
Montaguti, Elisa; Neslin, Scott A.; Valentini, Sara - In: Marketing science : the marketing journal of the … 35 (2016) 2, pp. 201-217
Persistent link: https://www.econbiz.de/10011459494
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The joint sales impact of frequency reward and customer tier components of loyalty programs
Kopalle, Praveen K.; Sun, Yacheng; Neslin, Scott A.; … - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 216-235
Persistent link: https://www.econbiz.de/10009548703
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Strategic loyalty reward in dynamic price discrimination
Caillaud, Bernard; De Nijs, Romain - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 725-742
Persistent link: https://www.econbiz.de/10010468398
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Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun; Jiang, Zhenling; Nevskaya, Yulia; … - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
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Demand estimation with social interactions and the implications for targeted marketing
Hartmann, Wesley R. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 585-601
Persistent link: https://www.econbiz.de/10008652638
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How peer influence affects attribute preferences : a Bayesian updating mechanism
Narayan, Vishal; Rao, Vithala R.; Saunders, Carolyne - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 368-384
Persistent link: https://www.econbiz.de/10009006822
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Identifying social influence : a comment on opinion leadership and social contagion in new product diffusion
Aral, Sinan - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 217-223
Persistent link: https://www.econbiz.de/10009006860
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The perils of behavior-based personalization
Zhang, Juanjuan - In: Marketing science : the marketing journal of the … 30 (2011) 1, pp. 170-186
Persistent link: https://www.econbiz.de/10008905582
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Valuing customer portfolios with endogenous mass and direct marketing interventions using a stochastic dynamic programming decomposition
Esteban-Bravo, Mercedes; Vidal-Sanz, Jose M.; Yildirim, … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 621-640
Persistent link: https://www.econbiz.de/10010468418
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The strategic role of exchange promotions
Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112
Persistent link: https://www.econbiz.de/10011437609