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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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Experimental designs and estimation for online display advertising attribution in marketplaces
Barajas, Joel; Akella, Ram; Holtan, Marius; Flores, Aaron - In: Marketing science : the marketing journal of the … 35 (2016) 3, pp. 465-483
Persistent link: https://www.econbiz.de/10011498979
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Personalized online advertising effectiveness : the interplay of what, when, and where
Bleier, Alexander; Eisenbeiß, Maik - In: Marketing science : the marketing journal of the … 34 (2015) 5, pp. 669-688
Persistent link: https://www.econbiz.de/10011372804
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A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.; Zettelmeyer, Florian; Bhargava, Neha; … - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
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Attribution strategies and return on keyword investment in paid service advertising
Li, Hongshuang; Kannan, P. K.; Viswanathan, Siva; Pani, … - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 831-848
Persistent link: https://www.econbiz.de/10011617411
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When less is more : data and power in advertising experiments
Johnson, Garrett A.; Lewis, Randall A.; Reiley, David H. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 43-53
Persistent link: https://www.econbiz.de/10011645746
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Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.; Schweidel, David A. - In: Marketing science : the marketing journal of the … 36 (2017) 1, pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
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Competitive targeted advertising with price discrimination
Esteves, Rosa-Branca; Resende, Joana - In: Marketing science : the marketing journal of the … 35 (2016) 4, pp. 576-587
Persistent link: https://www.econbiz.de/10011532475
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Position effects in search advertising and their moderators : a regression discontinuity approach
Narayanan, Sridhar; Kalyanam, Kirthi - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 388-407
Persistent link: https://www.econbiz.de/10011291344
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Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352