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Customer bill of rights under no-fault service failure : confinement and compensation
Chen, Rachel R.; Gerstner, Eitan; Yang, Yinghui - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 157-171
Persistent link: https://www.econbiz.de/10009511623
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Assessing the influence of economic and customer experience factors on service purchase behaviors
Kumar, V.; Umashankar, Nita; Kim, Kihyun Hannah; … - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 673-692
Persistent link: https://www.econbiz.de/10010468408
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The option value of returns : theory and empirical evidence
Anderson, Eric T.; Hansen, Karsten T.; Simester, Duncan - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 405-423
Persistent link: https://www.econbiz.de/10003868015
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Demand dynamics in the seasonal goods industry : an empirical analysis
Soysal, Gonca P.; Krishnamurthi, Lakshman - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 293-316
Persistent link: https://www.econbiz.de/10009548694
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Service cancellation and competitive refund policy
Guo, Liang - In: Marketing science : the marketing journal of the … 28 (2009) 5, pp. 901-917
Persistent link: https://www.econbiz.de/10003900005
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Why customer service frustrates consumers : using a tiered organizational structure to exploit hassle costs
Dukes, Anthony; Zhu, Yi - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 500-515
Persistent link: https://www.econbiz.de/10012038424
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Applying a dynamic model of consumer choice to guide brand development at Jetstar Airways
Danaher, Peter J.; Roberts, John H.; Roberts, Ken; … - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 586-594
Persistent link: https://www.econbiz.de/10009299498
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The impact of increase in minimum wages on consumer perceptions of service : a transformer model of online restaurant reviews
Puranam, Dinesh; Kadiyali, Vrinda; Narayan, Vishal - In: Marketing science : the marketing journal of the … 40 (2021) 5, pp. 985-1004
Persistent link: https://www.econbiz.de/10012668098
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Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
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Whose voice do we hear in the marketplace? : evidence from consumer complaining behavior
Raval, Devesh - In: Marketing science : the marketing journal of the … 39 (2020) 1, pp. 168-187
Persistent link: https://www.econbiz.de/10012183082