Narrow search
Showing 1 - 10 of 18
Cover Image
The buffer effect : the role of color when advertising exposures are brief and blurred
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 34 (2015) 1, pp. 134-143
Persistent link: https://www.econbiz.de/10010497612
Cover Image
Ad gist : ad communication in a single eye fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-73
Persistent link: https://www.econbiz.de/10009511628
Cover Image
Moment-to-moment optimal branding in TV commercials : preventing avoidance by pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-804
Persistent link: https://www.econbiz.de/10008702239
Cover Image
Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
Cover Image
Eye Fixations on Advertisements and Memory for Brands: A Model and Findings - Consumers' eye fixations on the brand and, to a lesser extent, on the pictorial element of print ads a...
Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 19 (2000) 4, pp. 297-312
Persistent link: https://www.econbiz.de/10006904289
Cover Image
Moment-to-Moment Optimal Branding in TV Commercials: Preventing Avoidance by Pulsing
Teixeira, Thales S.; Wedel, Michel; Pieters, Rik - In: Marketing science : the marketing journal of the … 29 (2010) 5, pp. 783-805
Persistent link: https://www.econbiz.de/10008708355
Cover Image
Research Note-Competitive Brand Salience
van der Lans, Ralf; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10008124380
Cover Image
Ad Gist: Ad Communication in a Single Eye Fixation
Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 31 (2012) 1, pp. 59-74
Persistent link: https://www.econbiz.de/10009831028
Cover Image
Television advertising and online shopping
Liaukonyte, Jura; Teixeira, Thales; Wilbur, Kenneth C. - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
Cover Image
Why, when, and how much to entertain consumers in advertisements? : a web-based facial tracking field study
Teixeira, Thales; Picard, Rosalind W.; Kaliouby, Rana el - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 809-827
Persistent link: https://www.econbiz.de/10010468387