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Advertising strategy in the presence of reviews : an empirical analysis
Hollenbeck, Brett; Moorthy, Sridhar; Proserpio, Davide - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 793-811
Persistent link: https://www.econbiz.de/10012120907
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Does chatter really matter? : dynamics of user-generated content and stock performance
Tirunillai, Seshadri; Tellis, Gerard J. - In: Marketing science : the marketing journal of the … 31 (2012) 2, pp. 198-215
Persistent link: https://www.econbiz.de/10009548705
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Practice prize paper-managing advertising campaigns for new product launches : an application at Mercedes-Benz
Fischer, Marc - In: Marketing science : the marketing journal of the … 38 (2019) 2, pp. 343-359
Persistent link: https://www.econbiz.de/10012022546
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Marketing's profit impact : quantifying online and off-line funnel progression
Wiesel, Thorsten; Pauwels, Koen; Arts, Joep - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 604-611
Persistent link: https://www.econbiz.de/10009299495
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Identifying customer needs from user-generated content
Timoshenko, Artem; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011999542
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Recommending products when consumers learn their preference weights
Dzyabura, Daria; Hauser, John R. - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 417-441
Persistent link: https://www.econbiz.de/10012038401
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Preaching to the choir : the chasm between top-ranked reviewers, mainstream customers, and product sales
Yazdani, Elham; Gopinath, Shyam; Carson, Steve - In: Marketing science : the marketing journal of the … 37 (2018) 5, pp. 838-851
Persistent link: https://www.econbiz.de/10011951305
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Probabilistic topic model for hybrid recommender systems : a stochastic variational Bayesian approach
Ansari, Asim; Li, Yang; Zhang, Jonathan Z. - In: Marketing science : the marketing journal of the … 37 (2018) 6, pp. 987-1008
Persistent link: https://www.econbiz.de/10011966237
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Optimal referral bonuses with asymmetric information : firm-offered and interpersonal incentives
Kornish, Laura J.; Li, Qiuping - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 108-121
Persistent link: https://www.econbiz.de/10003973183