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Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608

Persistent link: https://www.econbiz.de/10009787934

Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715

Persistent link: https://www.econbiz.de/10010199457

Ailawadi, Kusum L.; Harlam, Bari A. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 782-791

Persistent link: https://www.econbiz.de/10003885072

Zhang, Kaifu - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 539-554

Persistent link: https://www.econbiz.de/10011313063

Lovett, Mitchell; Peres, Renana; Shachar, Ron - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 609-617

Persistent link: https://www.econbiz.de/10010403239

Yu, Jungju - In: Marketing science : the marketing journal of the … 40 (2021) 1, pp. 147-167

Persistent link: https://www.econbiz.de/10012493749

Lans, Ralf van der; Van den Bergh, Bram; Dieleman, Evelien - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 551-566

Persistent link: https://www.econbiz.de/10010402541

Dukes, Anthony J.; Geylani, Tansev; Srinivasan, Kannan - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 309-319

Persistent link: https://www.econbiz.de/10003843325

Borkovsky, Ron N.; Goldfarb, Avi; Haviv, Avery M.; … - In: Marketing science : the marketing journal of the … 36 (2017) 4, pp. 471-499

Persistent link: https://www.econbiz.de/10011744809

Ataman, M. Berk; Mela, Carl F.; Heerde, Harald J. van - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1036-1054

Persistent link: https://www.econbiz.de/10003791786