Narrow search
Showing 1 - 10 of 32
Cover Image
The bright side of loss aversion in dynamic and competitive markets
Kuksov, Dmitri; Wang, Kangkang - In: Marketing science : the marketing journal of the … 33 (2014) 5, pp. 693-711
Persistent link: https://www.econbiz.de/10010468404
Cover Image
Showrooming and webrooming : information externalities between online and offline sellers
Jing, Bing - In: Marketing science : the marketing journal of the … 37 (2018) 3, pp. 469-483
Persistent link: https://www.econbiz.de/10011884384
Cover Image
Entry of platforms into complementary hardware access product markets
Sharma, Siddhartha; Mehra, Amit - In: Marketing science : the marketing journal of the … 40 (2021) 2, pp. 325-343
Persistent link: https://www.econbiz.de/10012504964
Cover Image
Drug detailing and doctors' prescription decisions : the role of information content in the caf of competitive entry
Kappe, Eelco; Stremersch, Stefan - In: Marketing science : the marketing journal of the … 35 (2016) 6, pp. 915-933
Persistent link: https://www.econbiz.de/10011617439
Cover Image
2007 ISMS practice prize competition : special section introduction
Roberts, John H.; Lilien, Gary L. - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 617-619
Persistent link: https://www.econbiz.de/10003884890
Cover Image
Price-matching guarantees, retail competition, and product-line assortment
Coughlan, Anne T.; Shaffer, Greg Eric - In: Marketing science : the marketing journal of the … 28 (2009) 3, pp. 580-588
Persistent link: https://www.econbiz.de/10003868072
Cover Image
"Call for prices" : strategic implications of raising consumers' costs
Desai, Preyas S.; Krishnamoorthy, Anand; Sainam, Preethika - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 158-174
Persistent link: https://www.econbiz.de/10003973192
Cover Image
Limited memory, categorization, and competition
Chen, Yuxin; Iyer, Ganesh; Pazgal, Amit I. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 650-670
Persistent link: https://www.econbiz.de/10008652628
Cover Image
Why bundle discounts can be a profitable alternative to competing on price promotions
Balachander, Subramanian; Ghosh, Bikram; Stock, Axel - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 624-638
Persistent link: https://www.econbiz.de/10008652632
Cover Image
A theory of combative advertising
Chen, Yuxin; Joshi, Yogesh V.; Raju, Jagmohan Singh; … - In: Marketing science : the marketing journal of the … 28 (2009) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10003858464