//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
The relationship between perso...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Consumer behaviour
273
Konsumentenverhalten
273
Theorie
67
Theory
67
Internet marketing
52
Online-Marketing
52
USA
50
United States
50
Preismanagement
45
Pricing strategy
45
Advertising effects
44
Werbewirkung
44
Advertising
38
Werbung
38
Brand management
34
Markenführung
34
Brand
32
Markenartikel
32
Experiment
31
Market research
29
Marktforschung
29
Game theory
28
Spieltheorie
28
Online retailing
27
Online-Handel
27
Social Web
25
Social web
25
Viral marketing
25
Virales Marketing
25
Brand image
20
Einzelhandel
20
Markenimage
20
Retail trade
20
game theory
20
Beziehungsmarketing
19
New product development
19
Produktentwicklung
19
Relationship marketing
19
Bayes-Statistik
18
Bayesian inference
18
more ...
less ...
Online availability
All
Undetermined
129
Type of publication
All
Article
337
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
338
Aufsatz in Zeitschrift
338
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Sammelwerk
2
Aufsatzsammlung
1
Systematic review
1
Übersichtsarbeit
1
more ...
less ...
Language
All
English
338
Author
All
Hauser, John R.
11
Chintagunta, Pradeep K.
10
Iyengar, Radha
7
Sun, Baohong
7
Allenby, Greg M.
6
Braun, Michael
6
Bronnenberg, Bart J.
6
Chan, Tat
6
Kuksov, Dmitri
6
Liberali, Guilherme
6
Meyer, Robert J.
6
Urban, Glen L.
6
Van Den Bulte, Christophe
6
Desai, Preyas S.
5
Feinberg, Fred M.
5
Manchanda, Puneet
5
Moorthy, Sridhar
5
Narayan, Vishal
5
Salisbury, Linda Court
5
Sudhir, K.
5
Arora, Neeraj
4
Chen, Yuxin
4
Danaher, Peter J.
4
Dzyabura, Daria
4
Fader, Peter
4
Gordon, Brett R.
4
Lans, Ralf van der
4
Schweidel, David A.
4
Staelin, Richard
4
Thomadsen, Raphael
4
Albuquerque, Paulo
3
Bradlow, Eric T.
3
Che, Hai
3
Donkers, Bas
3
Dubé, Jean-Pierre
3
Dukes, Anthony
3
Fossen, Beth L.
3
Gerstner, Eitan
3
Goldenberg, Jacob
3
Goldfarb, Avi
3
more ...
less ...
Published in...
All
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,447
Journal of retailing and consumer services
1,988
SpringerLink / Bücher
1,140
International journal of consumer studies
784
International journal of hospitality management
766
Psychology & marketing
722
Journal of marketing research : JMR
705
The journal of brand management : an international journal
689
Journal of consumer research : JCR ; an interdisciplinary bimonthly
611
NBER working paper series
595
Journal of marketing
555
Working paper / National Bureau of Economic Research, Inc.
517
The journal of product & brand management
509
European journal of marketing : EJM
494
Management science : journal of the Institute for Operations Research and the Management Sciences
470
Journal of marketing management : MM
459
NBER Working Paper
457
Asia Pacific journal of marketing and logistics
434
Journal of the Academy of Marketing Science
416
Journal of travel and tourism marketing
396
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
395
Tourism management : research, policies, practice
392
Journal of retailing
391
Europäische Hochschulschriften / 5
368
Industrial marketing management : the international journal for industrial and high-tech firms
359
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
358
Marketing letters : a journal of research in marketing
358
Journal of marketing communications
347
Technological forecasting & social change : an international journal
342
Marketing intelligence & planning
339
Journal of international consumer marketing
333
Cogent business & management
326
Springer eBook Collection
326
Journal of fashion marketing and management
324
Journal of consumer behaviour : an international research review
322
Journal of business ethics : JOBE
313
Journal of advertising research
312
International journal of retail & distribution management
310
The journal of consumer marketing
305
more ...
less ...
Source
All
ECONIS (ZBW)
338
Showing
1
-
10
of
338
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
2
Which brand purchasers are lost to counterfeiters? : an application of new data fusion approaches
Qian, Yi
;
Xie, Hui
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
3
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010370700
Saved in:
3
Breaking free of a stereotype : should a domestic brand pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
4
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
Saved in:
5
A data set of brands and their characteristics
Lovett, Mitchell
;
Peres, Renana
;
Shachar, Ron
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
4
,
pp. 609-617
Persistent link: https://www.econbiz.de/10010403239
Saved in:
6
Interbrand variant overlap : impact on brand preference and portfolio profit
Aribarg, Anocha
;
Arora, Neeraj
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
3
,
pp. 474-491
Persistent link: https://www.econbiz.de/10003736802
Saved in:
7
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
Saved in:
8
A model of brand architecture choice : a house of brands vs. a branded house
Yu, Jungju
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
1
,
pp. 147-167
Persistent link: https://www.econbiz.de/10012493749
Saved in:
9
BRAN*EQT : a multicategory brand equity model and its application at Allstate
Shankar, Venkatesh
;
Azar, Pablo
;
Fuller, Matthew
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 567-584
Persistent link: https://www.econbiz.de/10003765808
Saved in:
10
The strategic implications of scale in choice-based conjoint analysis
Hauser, John R.
;
Eggers, Felix
;
Selove, Matthew
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 1059-1081
Persistent link: https://www.econbiz.de/10012147200
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->