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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,030
Journal of retailing and consumer services
1,956
International journal of consumer studies
771
International journal of hospitality management
743
Psychology & marketing
682
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
NBER working paper series
546
Working paper / National Bureau of Economic Research, Inc.
447
Asia Pacific journal of marketing and logistics
397
The journal of product & brand management
394
NBER Working Paper
389
European Journal of Marketing
376
SpringerLink / Bücher
369
Journal of Consumer Marketing
368
The journal of brand management : an international journal
363
Technological forecasting & social change : an international journal
352
European journal of marketing : EJM
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing research : JMR
344
Management science : journal of the Institute for Operations Research and the Management Sciences
335
Journal of travel and tourism marketing
324
Journal of international consumer marketing
321
Tourism management : research, policies, practice
321
Cogent business & management
317
Journal of marketing management : MM
317
Journal of retailing
306
Journal of marketing communications
298
Journal of fashion marketing and management
296
Marketing letters : a journal of research in marketing
294
International journal of retail & distribution management
293
Journal of marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
The international review of retail, distribution and consumer research
292
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
274
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
272
International journal of contemporary hospitality management
269
The journal of services marketing
267
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ECONIS (ZBW)
276
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1
Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja
;
Seim, Katja
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
Saved in:
2
Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina
;
Honka, Elisabeth
;
Xie, Ying
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
4
,
pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
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3
Mobile hailing technology and taxi driving behaviors
Wang, Yanwen
;
Wu, Chunhua
;
Zhu, Ting
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 734-755
Persistent link: https://www.econbiz.de/10012120883
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4
Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev
;
Inman, J. Jeffrey
;
Hofstede, Frenkel ter
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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5
Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
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6
Competitive brand salience
Lans, Ralf van der
;
Pieters, Rik
;
Wedel, Michel
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
5
,
pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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7
The role of targeted communication and contagion in product adoption
Manchanda, Puneet
;
Xie, Ying
;
Youn, Nara
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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8
Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.
;
Soberman, David A.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
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9
Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.
;
Lenk, Peter J.
;
Brazell, Jeff D.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
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10
Biases in valuation vs. usage of innovative product features
Meyer, Robert J.
;
Zhao, Shenghui
;
Han, Jin K.
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796
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