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Stuck in the adoption funnel : the effect of interruptions in the adoption process on usage
Lambrecht, Anja; Seim, Katja; Tucker, Catherine - In: Marketing science : the marketing journal of the … 30 (2011) 2, pp. 355-367
Persistent link: https://www.econbiz.de/10009006825
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Word of mouth, observed adoptions, and anime-watching decisions : the role of the personal vs. the community network
Ameri, Mina; Honka, Elisabeth; Xie, Ying - In: Marketing science : the marketing journal of the … 38 (2019) 4, pp. 567-583
Persistent link: https://www.econbiz.de/10012059793
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Mobile hailing technology and taxi driving behaviors
Wang, Yanwen; Wu, Chunhua; Zhu, Ting - In: Marketing science : the marketing journal of the … 38 (2019) 5, pp. 734-755
Persistent link: https://www.econbiz.de/10012120883
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Image reinforcement or impairment : the effects of co-branding on attribute uncertainty
Geylani, Tansev; Inman, J. Jeffrey; Hofstede, Frenkel ter - In: Marketing science : the marketing journal of the … 27 (2008) 4, pp. 730-744
Persistent link: https://www.econbiz.de/10003765844
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Try it, you will like it : does consumer learning lead to competitive price promotions?
Freimer, Marshall; Horsky, Dan - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 796-810
Persistent link: https://www.econbiz.de/10003780114
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Competitive brand salience
Lans, Ralf van der; Pieters, Rik; Wedel, Michel - In: Marketing science : the marketing journal of the … 27 (2008) 5, pp. 922-931
Persistent link: https://www.econbiz.de/10003780162
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The role of targeted communication and contagion in product adoption
Manchanda, Puneet; Xie, Ying; Youn, Nara - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 961-976
Persistent link: https://www.econbiz.de/10003791496
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Behavior-based discrimination : is it a winning play, and if so, when?
Pazgal, Amit I.; Soberman, David A. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 977-994
Persistent link: https://www.econbiz.de/10003791500
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Market share constraints and the loss function in choice-based conjoint analysis
Gilbride, Timothy J.; Lenk, Peter J.; Brazell, Jeff D. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 995-1011
Persistent link: https://www.econbiz.de/10003791778
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Biases in valuation vs. usage of innovative product features
Meyer, Robert J.; Zhao, Shenghui; Han, Jin K. - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1083-1096
Persistent link: https://www.econbiz.de/10003791796