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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of retailing and consumer services
2,142
Journal of business research : JBR
2,061
International journal of consumer studies
770
International journal of hospitality management
724
Psychology & marketing
665
NBER working paper series
584
Journal of consumer research : JCR ; an interdisciplinary bimonthly
582
Journal of retailing
491
Working paper / National Bureau of Economic Research, Inc.
487
NBER Working Paper
438
European Journal of Marketing
410
The international review of retail, distribution and consumer research
410
International Journal of Retail & Distribution Management
409
International journal of retail & distribution management
405
SpringerLink / Bücher
405
Asia Pacific journal of marketing and logistics
403
The journal of product & brand management
403
Management science : journal of the Institute for Operations Research and the Management Sciences
398
Journal of Consumer Marketing
374
European journal of marketing : EJM
367
The journal of brand management : an international journal
362
Journal of marketing research : JMR
358
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of marketing
328
Journal of marketing management : MM
324
Journal of international consumer marketing
320
Journal of travel and tourism marketing
319
Cogent business & management
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
306
Journal of fashion marketing and management
300
Journal of the Academy of Marketing Science
300
Marketing letters : a journal of research in marketing
299
Journal of marketing communications
296
European journal of operational research : EJOR
295
Tourism management : research, policies, practice
294
Journal of consumer behaviour : an international research review
284
The journal of consumer marketing
284
International journal of production economics
275
Technological forecasting & social change : an international journal
271
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ECONIS (ZBW)
302
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1
Competition in consumer shopping experience
Iyer, Ganesh
;
Kuksov, Dmitri
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
Saved in:
2
A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der
;
Bruggen, Gerrit van
;
Eliashberg, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
Saved in:
3
Optimizing
retail
assortments
Rooderkerk, Robert P.
;
Heerde, Harald J. van
;
Bijmolt, …
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
5
,
pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
Saved in:
4
Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin
;
Liu, Yunchuan
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
Saved in:
5
National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif
;
Turcic, Danko
;
Narasimhan, Chakravarthi
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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6
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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7
Slippage in rebate programs and present-biased preferences
Gilpatric, Scott M.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 229-238
Persistent link: https://www.econbiz.de/10003843241
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8
Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken
;
Roberts, John H.
;
Danaher, Peter J.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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9
Early adoption of modern grocery
retail
in an emerging market : evidence from India
Narayan, Vishal
;
Rao, Vithala R.
;
Sudhir, K.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
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10
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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