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Competition in consumer shopping experience
Iyer, Ganesh; Kuksov, Dmitri - In: Marketing science : the marketing journal of the … 31 (2012) 6, pp. 913-933
Persistent link: https://www.econbiz.de/10009702523
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A viral branching model for predicting the spread of electronic word of mouth
Lans, Ralf van der; Bruggen, Gerrit van; Eliashberg, … - In: Marketing science : the marketing journal of the … 29 (2010) 2, pp. 348-365
Persistent link: https://www.econbiz.de/10003969800
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Optimizing retail assortments
Rooderkerk, Robert P.; Heerde, Harald J. van; Bijmolt, … - In: Marketing science : the marketing journal of the … 32 (2013) 5, pp. 699-715
Persistent link: https://www.econbiz.de/10010199457
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Consumer fit search, retailer shelf layout, and channel interaction
Gu, Zheyin; Liu, Yunchuan - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 652-668
Persistent link: https://www.econbiz.de/10009787929
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National brand's response to store brands : throw in the towel or fight back?
Nasser, Sherif; Turcic, Danko; Narasimhan, Chakravarthi - In: Marketing science : the marketing journal of the … 32 (2013) 4, pp. 591-608
Persistent link: https://www.econbiz.de/10009787934
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Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei; Zhang, Jie - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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Slippage in rebate programs and present-biased preferences
Gilpatric, Scott M. - In: Marketing science : the marketing journal of the … 28 (2009) 2, pp. 229-238
Persistent link: https://www.econbiz.de/10003843241
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Incorporating emotions into evaluation and choice models : application to Kmart Australia
Roberts, Ken; Roberts, John H.; Danaher, Peter J.; … - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 815-824
Persistent link: https://www.econbiz.de/10011410002
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Early adoption of modern grocery retail in an emerging market : evidence from India
Narayan, Vishal; Rao, Vithala R.; Sudhir, K. - In: Marketing science : the marketing journal of the … 34 (2015) 6, pp. 825-842
Persistent link: https://www.econbiz.de/10011410007
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345