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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,007
Journal of retailing and consumer services
1,948
Telecommunications policy : the international journal of digital economy, data sciences and new media
972
International journal of consumer studies
767
International journal of hospitality management
731
Psychology & marketing
670
NBER working paper series
651
Journal of consumer research : JCR ; an interdisciplinary bimonthly
581
Working paper / National Bureau of Economic Research, Inc.
546
NBER Working Paper
496
SpringerLink / Bücher
416
Asia Pacific journal of marketing and logistics
395
The journal of product & brand management
393
European Journal of Marketing
377
Journal of Consumer Marketing
367
Technological forecasting & social change : an international journal
361
The journal of brand management : an international journal
359
European journal of marketing : EJM
352
Management science : journal of the Institute for Operations Research and the Management Sciences
346
Journal of marketing research : JMR
344
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
343
Journal of travel and tourism marketing
325
Journal of international consumer marketing
321
Tourism management : research, policies, practice
310
Journal of marketing management : MM
308
Cogent business & management
303
Journal of retailing
303
Journal of marketing communications
299
Journal of marketing
294
International journal of retail & distribution management
293
Marketing letters : a journal of research in marketing
293
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
292
Journal of fashion marketing and management
292
The international review of retail, distribution and consumer research
290
The journal of consumer marketing
286
Journal of consumer behaviour : an international research review
283
International journal of contemporary hospitality management
267
Journal of business ethics : JOBE
266
Journal of the Academy of Marketing Science
266
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ECONIS (ZBW)
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1
The impact of tariff structure on customer retention, usage, and profitability of access services
Iyengar, Radha
;
Jedidi, Kamel
;
Essegaier, Skander
; …
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 820-836
Persistent link: https://www.econbiz.de/10009384014
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2
Website morphing
Hauser, John R.
;
Urban, Glen L.
;
Liberali, Guilherme
; …
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 202-223
Persistent link: https://www.econbiz.de/10003843212
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3
Discussion on "Website morphing" by Hauser, Urban, Liberali, and Braun
Gittins, John
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 225
Persistent link: https://www.econbiz.de/10003843218
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4
Discussion of "Website morphing"
Varian, Hal R.
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
2
,
pp. 224
Persistent link: https://www.econbiz.de/10003843223
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5
Scalable inference of customer similarities from interactions data using dirichlet processes
Braun, Michael
;
Bonfrer, Andre
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 513-531
Persistent link: https://www.econbiz.de/10009160778
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6
Creation and consumption of mobile word of mouth : how are mobile reviews different?
Ransbotham, Sam
;
Lurie, Nicholas H.
;
Liu, Hongju
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
5
,
pp. 773-792
Persistent link: https://www.econbiz.de/10012120904
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7
Sunny, rainy, and cloudy with a chance of mobile promotion effectiveness
Li, Chenxi
;
Luo, Xueming
;
Cheng, Zhang
;
Wang, Xiaoyi
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 762-779
Persistent link: https://www.econbiz.de/10011760394
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8
Targeting and privacy in mobile advertising
Rafieian, Omid
;
Yoganarasimhan, Hema
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
2
,
pp. 193-216
Persistent link: https://www.econbiz.de/10012504914
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9
Modeling customer lifetimes with multiple causes of churn
Braun, Michael
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 881-902
Persistent link: https://www.econbiz.de/10009384007
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10
Planning new tariffs at tele.ring : the application and impact of an integrated segmentation, targeting, and positioning tool
Natter, Martin
;
Mild, Andreas
;
Wagner, Udo
;
Taudes, Alfred
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
4
,
pp. 600-609
Persistent link: https://www.econbiz.de/10003765817
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