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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Internet marketing
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Advertising effects
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Consumer behaviour
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Tucker, Catherine
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Liberali, Guilherme
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Urban, Glen L.
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
465
SpringerLink / Bücher
402
Telecommunications policy : the international journal of digital economy, data sciences and new media
397
Journal of retailing and consumer services
365
Electronic commerce research
240
International journal of internet marketing and advertising : IJIMA
226
Technological forecasting & social change : an international journal
198
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
196
Springer eBook Collection
193
Information systems research : ISR
180
Management science : journal of the Institute for Operations Research and the Management Sciences
175
Journal of internet commerce
174
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
169
International journal of business information systems : IJBIS
165
NBER working paper series
165
Industrial marketing management : the international journal for industrial and high-tech firms
156
Information economics and policy : IEP
156
Information systems and e-business management : ISeB
140
International journal of e-business research : an official publication of the Information Resources Management Association
134
MPRA Paper
133
International journal of electronic marketing and retailing : IJEMR
128
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
127
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
127
Working paper / National Bureau of Economic Research, Inc.
126
European journal of operational research : EJOR
125
NBER Working Paper
125
Journal of advertising research
124
International journal of electronic business
123
Journal of marketing communications
121
International journal of advertising : the review of marketing communications
119
International journal of hospitality management
113
CESifo working papers
111
Journal of electronic commerce research : JECR
111
Electronic commerce research and applications
109
Premier reference source
109
International journal of production economics
108
Tourism management : research, policies, practice
108
Journal of management information systems : JMIS
107
International journal of electronic commerce : IJEC
104
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ECONIS (ZBW)
132
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1
The role of search engine optimization in search marketing
Berman, Ron
;
Katona, Zsolt
- In:
Marketing science : the marketing journal of the …
32
(
2013
)
4
,
pp. 644-651
Persistent link: https://www.econbiz.de/10009787931
Saved in:
2
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
3
Optimizing click-through in online rankings with endogenous search refinement
De los Santos, Babur
;
Koulayev, Sergei
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
4
,
pp. 542-564
Persistent link: https://www.econbiz.de/10011744817
Saved in:
4
How does the use of trademarks by third-party sellers affect online search?
Chiou, Lesley
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 819-837
Persistent link: https://www.econbiz.de/10009665095
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5
Competition and crowd-out for brand keywords in sponsored search
Simonov, Andrey
;
Nosko, Chris
;
Rao, Justin M.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 200-215
Persistent link: https://www.econbiz.de/10011864713
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6
Channels of impact : user reviews when quality is dynamic and managers respond
Chevalier, Judith A.
;
Dover, Yaniv
;
Mayzlin, Dina
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
5
,
pp. 688-709
Persistent link: https://www.econbiz.de/10011951214
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7
Monetizing online marketplaces
Choi, Hana
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
6
,
pp. 948-972
Persistent link: https://www.econbiz.de/10012147189
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8
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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9
Zooming in on choice : how do consumers search for cameras online?
Bronnenberg, Bart J.
;
Kim, Jun B.
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
5
,
pp. 693-712
Persistent link: https://www.econbiz.de/10011584275
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10
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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