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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,034
Journal of retailing and consumer services
1,948
International journal of consumer studies
766
International journal of hospitality management
729
Psychology & marketing
672
IZA Discussion Papers
668
Economics Papers from University Paris Dauphine
590
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
NBER working paper series
541
The journal of brand management : an international journal
458
Working paper / National Bureau of Economic Research, Inc.
450
MPRA Paper
429
The journal of product & brand management
421
Journal of marketing research : JMR
399
NBER Working Paper
395
Asia Pacific journal of marketing and logistics
394
SpringerLink / Bücher
388
Discussion paper series / IZA
386
European journal of marketing : EJM
375
IZA Discussion Paper
361
Management science : journal of the Institute for Operations Research and the Management Sciences
355
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
345
Journal of international consumer marketing
322
Journal of marketing
322
Journal of travel and tourism marketing
319
Journal of marketing management : MM
317
Journal of retailing
316
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
314
Cogent business & management
304
Journal of marketing communications
302
Tourism management : research, policies, practice
300
Journal of fashion marketing and management
299
Marketing letters : a journal of research in marketing
299
International journal of retail & distribution management
294
The international review of retail, distribution and consumer research
291
The journal of consumer marketing
287
Journal of consumer behaviour : an international research review
284
Journal of the Academy of Marketing Science
272
Technological forecasting & social change : an international journal
266
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ECONIS (ZBW)
289
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1
Modeling inertia and variety seeking tendencies in
brand
choice behavior
Bawa, Kapil
- In:
Marketing science : the marketing journal of the …
9
(
1990
)
3
,
pp. 263-278
Persistent link: https://www.econbiz.de/10001093002
Saved in:
2
Skimming or penetration? : strategic dynamic pricing for new products
Spann, Martin
;
Fischer, Marc
;
Tellis, Gerard J.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 235-249
Persistent link: https://www.econbiz.de/10010515896
Saved in:
3
The cross attributes flexible substitution logit : uncovering category expansion and share impacts of marketing instruments
Liu, Qiang
;
Steenburgh, Thomas J.
;
Gupta, Sachin
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
1
,
pp. 144-159
Persistent link: https://www.econbiz.de/10010497611
Saved in:
4
Targeting Mr. or Mrs. Smith : modeling and leveraging intrahousehold heterogeneity in
brand
choice behavior
Bruno, Hernan A.
;
Cebollada, Javier
;
Chintagunta, Pradeep K.
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
4
,
pp. 631-648
Persistent link: https://www.econbiz.de/10011916601
Saved in:
5
Breaking free of a stereotype : should a domestic
brand
pretend to be a foreign one?
Zhang, Kaifu
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
4
,
pp. 539-554
Persistent link: https://www.econbiz.de/10011313063
Saved in:
6
A dynamic model of
brand
choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Saved in:
7
Market structure across retail formats
Hansen, Karsten T.
;
Singh, Vishal
- In:
Marketing science : the marketing journal of the …
28
(
2009
)
4
,
pp. 656-673
Persistent link: https://www.econbiz.de/10003884999
Saved in:
8
Alleviating the constant stochastic variance assumption in decision research : theory, measurement, and experimental test
Salisbury, Linda Court
;
Feinberg, Fred M.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003964696
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9
An empirical investigation of private label supply by national label producers
Chen, Jack Xinlei
;
Narasimhan, Om
;
John, George
;
Dhar, …
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 738-755
Persistent link: https://www.econbiz.de/10008652588
Saved in:
10
Disentangling preferences and learning in
brand
choice models
Shin, Sangwoo
;
Misra, Sanjog
;
Horsky, Dan
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 115-137
Persistent link: https://www.econbiz.de/10009511625
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