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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Tucker, Catherine
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Tourism management : research, policies, practice
1,330
Tourism economics : the business and finance of tourism and recreation
890
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
826
Journal of business research : JBR
676
Tourism management perspectives : TMP
603
Journal of travel and tourism marketing
583
Tourism analysis : an interdisciplinary tourism & hospitality journal
450
Journal of retailing and consumer services
340
SpringerLink / Bücher
340
Tourism planning & development
314
Technological forecasting & social change : an international journal
284
Annals of tourism research : ATR ; a social sciences journal
248
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
247
International journal of internet marketing and advertising : IJIMA
237
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
216
International journal of hospitality management
214
Springer eBook Collection
210
International journal of contemporary hospitality management
209
Information systems research : ISR
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
175
Journal of hospitality marketing & management
169
Journal of vacation marketing : an international journal
169
Journal of destination marketing & management
157
Journal of advertising research
146
Management science : journal of the Institute for Operations Research and the Management Sciences
143
Journal of management information systems : JMIS
142
Journal of marketing communications
142
Tourism review
141
International journal of advertising : the review of marketing communications
139
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
136
Tourism and hospitality research : the surrey quarterly review
134
Journal of hospitality and tourism insights
129
Cogent business & management
127
Psychology & marketing
126
European research studies
125
Tourism review : the official journal of the AIEST
118
Electronic commerce research
117
MPRA Paper
116
Journal of internet commerce
115
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ECONIS (ZBW)
137
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1
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
Saved in:
2
Measuring the impact of product placement with brand-related social media conversations and website traffic
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 481-499
Persistent link: https://www.econbiz.de/10012038422
Saved in:
3
A comparison of approaches to advertising measurement : evidence from big field experiments at Facebook
Gordon, Brett R.
;
Zettelmeyer, Florian
;
Bhargava, Neha
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 193-225
Persistent link: https://www.econbiz.de/10012022536
Saved in:
4
Social TV, advertising, and sales : are social shows good for advertisers?
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
2
,
pp. 274-295
Persistent link: https://www.econbiz.de/10012022542
Saved in:
5
Spillover effects in seeded word-of-mouth marketing campaigns
Chae, Inyoung
;
Stephen, Andrew T.
;
Bart, Yakov
;
Yao, Dai
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 89-104
Persistent link: https://www.econbiz.de/10011645777
Saved in:
6
Television advertising and online word-of-mouth : an empirical investigation of social TV activity
Fossen, Beth L.
;
Schweidel, David A.
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
1
,
pp. 105-123
Persistent link: https://www.econbiz.de/10011645782
Saved in:
7
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
8
Online reputation management : estimating the impact of management responses on consumer reviews
Proserpio, Davide
;
Zervas, Georgios
- In:
Marketing science : the marketing journal of the …
36
(
2017
)
5
,
pp. 645-665
Persistent link: https://www.econbiz.de/10011760355
Saved in:
9
Learning from online social ties
Zhang, Yuchi
;
Godes, David
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
3
,
pp. 425-444
Persistent link: https://www.econbiz.de/10011884366
Saved in:
10
Advertising to early trend propagators : evidence from Twitter
Lambrecht, Anja
;
Tucker, Catherine
;
Wiertz, Caroline
- In:
Marketing science : the marketing journal of the …
37
(
2018
)
2
,
pp. 177-199
Persistent link: https://www.econbiz.de/10011864708
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