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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Consumer behaviour
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Online-Marketing
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Chintagunta, Pradeep K.
9
Hauser, John R.
9
Iyengar, Radha
7
Sun, Baohong
7
Braun, Michael
6
Kuksov, Dmitri
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Liberali, Guilherme
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Meyer, Robert J.
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Urban, Glen L.
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Van Den Bulte, Christophe
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Bronnenberg, Bart J.
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Chan, Tat
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Feinberg, Fred M.
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Salisbury, Linda Court
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Zeithammer, Robert
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Adams, Christopher P.
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Allenby, Greg M.
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Arora, Neeraj
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Desai, Preyas S.
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Fader, Peter
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Narayan, Vishal
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Srinivasan, Kannan
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Tucker, Catherine
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Che, Hai
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Chen, Yuxin
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Danaher, Peter J.
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Donkers, Bas
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Dukes, Anthony
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Dzyabura, Daria
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Gerstner, Eitan
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Gopalakrishnan, Arun
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Jing, Bing
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Kadiyali, Vrinda
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Lewis, Michael
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Manchanda, Puneet
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,083
Journal of retailing and consumer services
2,002
The Pakistan development review : PDR
1,761
International journal of consumer studies
771
International journal of hospitality management
747
Psychology & marketing
672
NBER working paper series
628
Journal of consumer research : JCR ; an interdisciplinary bimonthly
583
SpringerLink / Bücher
579
Working paper / National Bureau of Economic Research, Inc.
525
NBER Working Paper
463
Management science : journal of the Institute for Operations Research and the Management Sciences
417
Asia Pacific journal of marketing and logistics
406
The journal of product & brand management
399
MPRA Paper
387
Pakistan economic and social review : incorporating the Punjab University economist ; bi-annual journal of the Department of Economics, University of the Punjab
382
European Journal of Marketing
374
Journal of Consumer Marketing
366
The journal of brand management : an international journal
361
European journal of marketing : EJM
358
Journal of marketing research : JMR
356
Cogent business & management
350
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
344
Journal of retailing
340
Journal of travel and tourism marketing
338
Technological forecasting & social change : an international journal
338
Journal of marketing management : MM
326
Journal of international consumer marketing
324
Tourism management : research, policies, practice
316
The international review of retail, distribution and consumer research
308
International journal of retail & distribution management
307
Journal of marketing
307
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
303
Marketing letters : a journal of research in marketing
301
Journal of fashion marketing and management
300
Journal of marketing communications
300
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
297
Journal of the Academy of Marketing Science
289
Journal of consumer behaviour : an international research review
285
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ECONIS (ZBW)
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1
Quantifying transaction costs in online/off-line grocery channel choice
Chintagunta, Pradeep K.
;
Chu, Junhong
;
Cebollada, Javier
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
1
,
pp. 96-114
Persistent link: https://www.econbiz.de/10009511626
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2
The economic value of online reviews
Wu, Chunhua
;
Che, Hai
;
Chan, Tat
;
Lu, Xianghua
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
5
,
pp. 739-754
Persistent link: https://www.econbiz.de/10011372781
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3
Fare prediction websites and transaction prices : empirical evidence from the airline industry
Mantin, Benny
;
Rubin, Era
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
4
,
pp. 640-655
Persistent link: https://www.econbiz.de/10011532652
Saved in:
4
Usage experience with decision aids and evolution of online purchase behavior
Shi, Savannah Wei
;
Zhang, Jie
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
6
,
pp. 871-882
Persistent link: https://www.econbiz.de/10010468382
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5
ECO : ENTEGA’s profitable new customer acquisition on online price comparison sites
Natter, Martin
;
Ozimec, Ana-Marija
;
Kim, Ju-Young
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
6
,
pp. 789-803
Persistent link: https://www.econbiz.de/10011409988
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6
Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet
;
Packard, Grant
;
Pattabhiramaiah, Adithya
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
Saved in:
7
Television advertising and online shopping
Liaukonyte, Jura
;
Teixeira, Thales
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
3
,
pp. 311-330
Persistent link: https://www.econbiz.de/10011291352
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8
Does gender matter? : the effect of management responses on reviewing behavior
Proserpio, Davide
;
Troncoso, Isamar
;
Valsesia, Francesca
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1199-1213
Persistent link: https://www.econbiz.de/10012796490
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9
Price salience and product choice
Blake, Tom
;
Moshary, Sarah
;
Sweeney, Kane
;
Tadelis, Steve
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 619-636
Persistent link: https://www.econbiz.de/10012623350
Saved in:
10
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
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