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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Internet marketing
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
641
Small business economics : an entrepreneurship journal
593
SpringerLink / Bücher
349
International journal of entrepreneurship and small business
328
Journal of small business and enterprise development
277
Cogent business & management
238
Technological forecasting & social change : an international journal
211
Journal of retailing and consumer services
205
Journal of small business management : JSBM ; a joint publ. 4 times a year of the International Council for Small Business and the West Virginia University Bureau of Business Research
202
International journal of internet marketing and advertising : IJIMA
201
International small business journal : researching entrepreneurship
197
Springer eBook Collection
173
Small business economics : an international journal
164
Industrial marketing management : the international journal for industrial and high-tech firms
158
Internationales Gewerbearchiv : IGA ; Zeitschrift für Klein- und Mittelunternehmen
154
Working paper
142
International journal of hospitality management
140
Europäische Hochschulschriften / 5
138
International journal of business and globalisation : IJBG
137
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
133
International business review : the official journal of the European International Business Academy
131
IFM-Materialien
127
European research studies
125
International journal of globalisation and small business : IJGSB
123
Journal of open innovation : technology, market, and complexity
121
International journal of advertising : the review of marketing communications
120
International entrepreneurship and management journal
119
NBER working paper series
119
Journal of marketing communications
118
Journal of advertising research
114
Journal of small business and entrepreneurship : JSBE ; the journal of the Canadian Council for Small Business and Entrepreneurship
112
Policy research working paper : WPS
112
Technovation : the international journal of technological innovation, entrepreneurship and technology management
109
Tourism management : research, policies, practice
109
International journal of innovation management
108
Journal of international entrepreneurship
108
International journal of business information systems : IJBIS
107
Management science : journal of the Institute for Operations Research and the Management Sciences
107
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
106
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ECONIS (ZBW)
108
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1
Modeling dynamic user interests : a neural matrix factorization approach
Dhillon, Paramveer S.
;
Aral, Sinan
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
6
,
pp. 1059-1080
Persistent link: https://www.econbiz.de/10012796215
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2
Effect of customer-centric structure on long-term financial performance
Lee, Ju-Yeon
;
Sridhar, Shrihari
;
Henderson, Conor M.
; …
- In:
Marketing science : the marketing journal of the …
34
(
2015
)
2
,
pp. 250-268
Persistent link: https://www.econbiz.de/10010515893
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3
Optimal internet media selection
Danaher, Peter J.
;
Lee, Janghyuk
;
Kerbache, Laoucine
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
2
,
pp. 336-347
Persistent link: https://www.econbiz.de/10003969795
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4
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
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5
Analyzing the relationship between organic and sponsored search advertising : positive, negative, or zero interdependence?
Yang, Sha
;
Ghose, Anindya
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 602-623
Persistent link: https://www.econbiz.de/10008652635
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6
Hybrid advertising auctions
Zhu, Yi
;
Wilbur, Kenneth C.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
2
,
pp. 249-273
Persistent link: https://www.econbiz.de/10009006848
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7
A dynamic model of sponsored search advertising
Yao, Song
;
Mela, Carl F.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 447-468
Persistent link: https://www.econbiz.de/10009160794
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8
Implications of "online display advertising : targeting and obtrusiveness"
Goldfarb, Avi
;
Tucker, Catherine
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 413-415
Persistent link: https://www.econbiz.de/10009160804
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9
Discussion of "online display advertising : targeting and obtrusiveness" by Avi Goldfarb and Catherine Tucker
Matwyshyn, Andrea M.
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 409-412
Persistent link: https://www.econbiz.de/10009160811
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10
When is less more, and how much more? : thoughts on the psychological and economic implications of online targeting and obtrusiveness
Lodish, Leonard M.
;
Reed II, Americus
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
3
,
pp. 405-408
Persistent link: https://www.econbiz.de/10009160814
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