Narrow search
Showing 1 - 10 of 305
Cover Image
Competing for low-end markets
Amaldoss, Wilfred; Shin, Woochoel - In: Marketing science : the marketing journal of the … 30 (2011) 5, pp. 776-788
Persistent link: https://www.econbiz.de/10009384019
Cover Image
For a few cents more : why supersize unhealthy food?
Dobson, Paul; Gerstner, Eitan - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Cover Image
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.; Shah, Denish - In: Marketing science : the marketing journal of the … 30 (2011) 4, pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Cover Image
Can brand extension signal product quality?
Moorthy, Sridhar - In: Marketing science : the marketing journal of the … 31 (2012) 5, pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
Cover Image
Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
Cover Image
Managing consumer deliberations in a decentralized distribution channel
Li, Xi; Li, Yanzhi; Shi, Mengze - In: Marketing science : the marketing journal of the … 38 (2019) 1, pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
Cover Image
Brand positioning based on brand image-country image fit
Klein, Kristina; Völckner, Franziska; Bruno, Hernan A.; … - In: Marketing science : the marketing journal of the … 38 (2019) 3, pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Cover Image
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
Cover Image
A model for trade-up and change in considered brands
Allenby, Greg M.; Garratt, Mark J.; Rossi, Peter E. - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
Cover Image
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri; Lin, Yuanfang - In: Marketing science : the marketing journal of the … 29 (2010) 1, pp. 122-138
Persistent link: https://www.econbiz.de/10003973186