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~isPartOf:"Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences"
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Chintagunta, Pradeep K.
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Sun, Baohong
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
Journal of business research : JBR
2,071
Journal of retailing and consumer services
1,940
International journal of consumer studies
771
International journal of hospitality management
737
Psychology & marketing
666
NBER working paper series
661
Journal of consumer research : JCR ; an interdisciplinary bimonthly
586
Working paper / National Bureau of Economic Research, Inc.
575
European Journal of Marketing
517
NBER Working Paper
515
Journal of Consumer Marketing
449
SpringerLink / Bücher
449
The journal of product & brand management
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Asia Pacific journal of marketing and logistics
404
Management science : journal of the Institute for Operations Research and the Management Sciences
387
European journal of marketing : EJM
377
The journal of brand management : an international journal
375
Journal of marketing research : JMR
359
International Marketing Review
347
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
346
Journal of international consumer marketing
331
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
323
Journal of marketing management : MM
320
Journal of marketing
319
Journal of travel and tourism marketing
319
Journal of retailing
312
Cogent business & management
308
Tourism management : research, policies, practice
307
Journal of marketing communications
304
Marketing letters : a journal of research in marketing
302
Journal of Product & Brand Management
300
International journal of retail & distribution management
296
Journal of fashion marketing and management
294
The international review of retail, distribution and consumer research
294
Journal of the Academy of Marketing Science
292
Journal of consumer behaviour : an international research review
289
The journal of consumer marketing
286
International Journal of Retail & Distribution Management
285
Journal of global marketing
280
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ECONIS (ZBW)
305
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1
Competing for low-end markets
Amaldoss, Wilfred
;
Shin, Woochoel
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
5
,
pp. 776-788
Persistent link: https://www.econbiz.de/10009384019
Saved in:
2
For a few cents more : why supersize unhealthy food?
Dobson, Paul
;
Gerstner, Eitan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
4
,
pp. 770-778
Persistent link: https://www.econbiz.de/10008652568
Saved in:
3
Uncovering implicit consumer needs for determining explicit product positioning : growing prudential annuities' variable annuity sales
Kumar, V.
;
Shah, Denish
- In:
Marketing science : the marketing journal of the …
30
(
2011
)
4
,
pp. 595-603
Persistent link: https://www.econbiz.de/10009299487
Saved in:
4
Can brand extension signal product quality?
Moorthy, Sridhar
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
5
,
pp. 756-770
Persistent link: https://www.econbiz.de/10009665103
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5
Lowering customer evaluation costs, product differentiation, and price competition
Jing, Bing
- In:
Marketing science : the marketing journal of the …
35
(
2016
)
1
,
pp. 113-127
Persistent link: https://www.econbiz.de/10011437611
Saved in:
6
Managing consumer deliberations in a decentralized distribution channel
Li, Xi
;
Li, Yanzhi
;
Shi, Mengze
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
1
,
pp. 170-190
Persistent link: https://www.econbiz.de/10011999564
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7
Brand positioning based on brand image-country image fit
Klein, Kristina
;
Völckner, Franziska
;
Bruno, Hernan A.
; …
- In:
Marketing science : the marketing journal of the …
38
(
2019
)
3
,
pp. 516-538
Persistent link: https://www.econbiz.de/10012038426
Saved in:
8
A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin
;
Keane, Michael P.
;
Sun, Baohong
- In:
Marketing science : the marketing journal of the …
27
(
2008
)
6
,
pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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9
A model for trade-up and change in considered brands
Allenby, Greg M.
;
Garratt, Mark J.
;
Rossi, Peter E.
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 40-56
Persistent link: https://www.econbiz.de/10003973163
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10
Information provision in a vertically differentiated competitive marketplace
Kuksov, Dmitri
;
Lin, Yuanfang
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
1
,
pp. 122-138
Persistent link: https://www.econbiz.de/10003973186
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