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Antecedents to value diminution : a dyadic perspective
Vafeas, Mario; Hughes, Tim; Hilton, Toni - In: Marketing theory 16 (2016) 4, pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
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Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.; Marcos Cuevas, Javier - In: Marketing theory 16 (2016) 4, pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
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Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas; Roth, Stefan - In: Marketing theory 15 (2015) 3, pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
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Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen; Caniëls, Marjolein; Bloemer, Johanna M.; … - In: Marketing theory 15 (2015) 2, pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
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Relationship marketing and the order of simulation
Østergaard, Per; Fitchett, James - In: Marketing theory 12 (2012) 3, pp. 233-249
Persistent link: https://www.econbiz.de/10009658911
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The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela; Maggioni, Isabella - In: Marketing theory 22 (2022) 4, pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
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Hyper-power, the marketing concept and consumer as "boss"
Tadajewski, Mark; Jones, D. G. Brian - In: Marketing theory 16 (2016) 4, pp. 513-531
Persistent link: https://www.econbiz.de/10011645960
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Collaborative theorising about markets and marketing and service-dominant logic : editorial
Brodie, Roderick J.; Storbacka, Kaj - In: Marketing theory 14 (2014) 3, pp. 231-237
Persistent link: https://www.econbiz.de/10010461965
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Some reflections on psychoanalytic approaches to marketing and consumer research
Holbrook, Morris B. - In: Marketing theory 15 (2015) 1, pp. 13-16
Persistent link: https://www.econbiz.de/10011494424
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Driven to excess? : linking calling, character and the (mis)behaviour of marketers
Woodall, Tony - In: Marketing theory 12 (2012) 2, pp. 173-191
Persistent link: https://www.econbiz.de/10009571613