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ECONIS (ZBW)
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Reflections on the history of marketing thought and theory development
Tamilia, Robert D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 507-512
Persistent link: https://www.econbiz.de/10009419168
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2
The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
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3
Marketing theory as history
Wooliscroft, Ben
- In:
Marketing theory
11
(
2011
)
4
,
pp. 499-501
Persistent link: https://www.econbiz.de/10009419174
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4
Co-authoring tomorrow : on how past marketing knowledge enlightens future marketing theory
Domegan, Christine
- In:
Marketing theory
11
(
2011
)
4
,
pp. 495-498
Persistent link: https://www.econbiz.de/10009419176
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5
A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
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6
On the intersection of marketing history and marketing theory
Hunt, Shelby D.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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7
Marketing thought and the further development of marketing theory
Shapiro, Stanley J.
- In:
Marketing theory
11
(
2011
)
4
,
pp. 479-481
Persistent link: https://www.econbiz.de/10009419183
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8
Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian
;
Tadajewski, Mark
- In:
Marketing theory
11
(
2011
)
4
,
pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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9
"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias
;
Ostergaard, Per
- In:
Marketing theory
13
(
2013
)
2
,
pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
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10
Consumer culture theory : the ironies of history ; editorial
Askegaard, Søren
;
Scott, Linda
- In:
Marketing theory
13
(
2013
)
2
,
pp. 139-147
Persistent link: https://www.econbiz.de/10009762738
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