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Reflections on the history of marketing thought and theory development
Tamilia, Robert D. - In: Marketing theory 11 (2011) 4, pp. 507-512
Persistent link: https://www.econbiz.de/10009419168
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The double helix of marketing : the complementary relationship between marketing history and marketing theory
Sheth, Jagdish N. - In: Marketing theory 11 (2011) 4, pp. 503-505
Persistent link: https://www.econbiz.de/10009419172
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Marketing theory as history
Wooliscroft, Ben - In: Marketing theory 11 (2011) 4, pp. 499-501
Persistent link: https://www.econbiz.de/10009419174
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Co-authoring tomorrow : on how past marketing knowledge enlightens future marketing theory
Domegan, Christine - In: Marketing theory 11 (2011) 4, pp. 495-498
Persistent link: https://www.econbiz.de/10009419176
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A comment on the relationship between the history of marketing thought and the development of marketing theory
Shaw, Eric H. - In: Marketing theory 11 (2011) 4, pp. 491-494
Persistent link: https://www.econbiz.de/10009419179
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On the intersection of marketing history and marketing theory
Hunt, Shelby D. - In: Marketing theory 11 (2011) 4, pp. 483-489
Persistent link: https://www.econbiz.de/10009419180
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Marketing thought and the further development of marketing theory
Shapiro, Stanley J. - In: Marketing theory 11 (2011) 4, pp. 479-481
Persistent link: https://www.econbiz.de/10009419183
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Percival White (1887 - 1970) : marketing engineer
Jones, D. G. Brian; Tadajewski, Mark - In: Marketing theory 11 (2011) 4, pp. 455-478
Persistent link: https://www.econbiz.de/10009419184
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"The wild and wacky worlds of consumer oddballs" : analyzing the manifestary context of conusmer culture theory
Bode, Matthias; Ostergaard, Per - In: Marketing theory 13 (2013) 2, pp. 175-192
Persistent link: https://www.econbiz.de/10009762730
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Consumer culture theory : the ironies of history ; editorial
Askegaard, Søren; Scott, Linda - In: Marketing theory 13 (2013) 2, pp. 139-147
Persistent link: https://www.econbiz.de/10009762738