//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Marketing theory"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
One-to-one and one-to-many bus...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marketing theory
82
Marketingtheorie
82
Marketing
55
Consumer behaviour
47
Konsumentenverhalten
47
Marketing management
30
Marketingmanagement
30
Beziehungsmarketing
26
Relationship marketing
26
Betriebliche Wertschöpfung
20
Value creation
20
Service-Dominant Logic
19
Service-dominant logic
19
Customer integration
14
Kundenintegration
14
Theorie
13
Theory
13
Lieferantenmanagement
12
Supplier relationship management
12
Customer value
11
History of economic thought
11
Kundenwert
11
service-dominant logic
11
Ökonomische Ideengeschichte
11
Brand management
10
Markenführung
10
Criticism
9
Kritik
9
marketing
9
B-to-B-Marketing
7
Brand
7
Business-to-business marketing
7
Consumers
7
Dienstleistung
7
Markenartikel
7
Services
7
USA
7
United States
7
Verbraucher
7
marketing theory
7
more ...
less ...
Online availability
All
Undetermined
61
Free
9
Type of publication
All
Article
168
Book / Working Paper
4
Type of publication (narrower categories)
All
Article in journal
172
Aufsatz in Zeitschrift
172
Collection of articles of several authors
4
Sammelwerk
4
Aufsatzsammlung
1
Biografie
1
Biography
1
Case study
1
Fallstudie
1
more ...
less ...
Language
All
English
172
Author
All
Tadajewski, Mark
11
Cova, Bernard
6
Kjellberg, Hans
6
Bradshaw, Alan
4
Brodie, Roderick J.
4
Finch, John H.
4
Skålén, Per
4
Araujo, Luis
3
Askegaard, Søren
3
Brown, Stephen
3
Chakrabarti, Ronika
3
Corsaro, Daniela
3
Foxall, Gordon R.
3
Jones, D. G. Brian
3
Mason, Katy
3
Saren, Michael
3
Singh, Ramendra
3
Storbacka, Kaj
3
Vargo, Stephen L.
3
Aitken, Robert
2
Avis, Mark
2
Bajde, Domen
2
Blois, Keith J.
2
Cluley, Robert
2
Dalli, Daniele
2
Echeverri, Per
2
Eckhardt, Giana M.
2
Edvardsson, Bo
2
Ferguson, Shelagh
2
Fitchett, James
2
Geiger, Susi
2
Gordon, Ross
2
Gummerus, Johanna
2
Hilton, Toni
2
Holbrook, Morris B.
2
Kravets, Olga
2
Lusch, Robert F.
2
Miles, Chris
2
O'Malley, Lisa
2
Patsiaouras, Georgios
2
more ...
less ...
Published in...
All
Marketing theory
Industrial marketing management : the international journal for industrial and high-tech firms
1,439
Journal of business research : JBR
1,389
SpringerLink / Bücher
981
Journal of retailing and consumer services
681
The journal of business & industrial marketing
548
International journal of production economics
506
International journal of production research
379
Journal of strategic marketing
373
Journal of the Academy of Marketing Science
350
International journal of hospitality management
338
Europäische Hochschulschriften / 5
331
Management science : journal of the Institute for Operations Research and the Management Sciences
327
European journal of operational research : EJOR
321
European journal of marketing : EJM
315
Journal of marketing
313
Discussion paper series / IZA
312
Gabler Edition Wissenschaft
309
Journal of marketing management : MM
307
Springer eBook Collection
279
The journal of services marketing
242
The service industries journal
235
NBER working paper series
228
Marketing intelligence & planning
225
Springer eBook Collection / Business and Economics
224
Working paper / National Bureau of Economic Research, Inc.
223
Journal of business-to-business marketing
221
Journal of Food Distribution Research
208
Journal of economic behavior & organization : JEBO
199
Journal of business ethics : JOBE
193
NBER Working Paper
190
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
186
Asia Pacific journal of marketing and logistics
183
CESifo working papers
182
Psychology & marketing
178
The journal of brand management : an international journal
177
Faculty & research / Insead : working paper series
173
IZA Discussion Paper
172
Journal of purchasing and supply management
171
Cogent business & management
163
more ...
less ...
Source
All
ECONIS (ZBW)
172
Showing
1
-
10
of
172
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Antecedents to value diminution : a dyadic perspective
Vafeas, Mario
;
Hughes, Tim
;
Hilton, Toni
- In:
Marketing theory
16
(
2016
)
4
,
pp. 469-491
Persistent link: https://www.econbiz.de/10011645950
Saved in:
2
The transformation of selling for value co-creation : antecedents and boundary conditions
Corsaro, Daniela
;
Maggioni, Isabella
- In:
Marketing theory
22
(
2022
)
4
,
pp. 563-600
Persistent link: https://www.econbiz.de/10013435581
Saved in:
3
Perceived value in B2B and B2C : a comparative approach and cross-fertilization
Mencarelli, Rémi
;
Rivière, Arnaud
- In:
Marketing theory
15
(
2015
)
2
,
pp. 201-220
Persistent link: https://www.econbiz.de/10011494597
Saved in:
4
Vale co-destruction in interfirm relationships : the impact of actor engagement styles
Prior, Daniel D.
;
Marcos Cuevas, Javier
- In:
Marketing theory
16
(
2016
)
4
,
pp. 533-552
Persistent link: https://www.econbiz.de/10011645965
Saved in:
5
Customer usage processes : a conceptualization and differentiation
Pfisterer, Lucas
;
Roth, Stefan
- In:
Marketing theory
15
(
2015
)
3
,
pp. 401-422
Persistent link: https://www.econbiz.de/10011492816
Saved in:
6
Understanding value creation in digital context : an empirical investigation of B2B
Corsaro, Daniela
;
Anzivino, Alessia
- In:
Marketing theory
21
(
2021
)
3
,
pp. 317-349
Persistent link: https://www.econbiz.de/10012608016
Saved in:
7
Reflections on jazz training and
marketing
education : what makes a great teacher?
Holbrook, Morris B.
- In:
Marketing theory
16
(
2016
)
4
,
pp. 429-444
Persistent link: https://www.econbiz.de/10011645938
Saved in:
8
Death of a metaphor: reviewing the "
marketing
as relationships" fram
O'Malley, Lisa
;
Patterson, Maurice
;
Kelly-Holmes, Helen
- In:
Marketing theory
8
(
2008
)
2
,
pp. 167-187
Persistent link: https://www.econbiz.de/10003731427
Saved in:
9
Value cocreation in service interactions : dimensions and antecedents
Neghina, Carmen
;
Caniëls, Marjolein
;
Bloemer, Johanna M.
; …
- In:
Marketing theory
15
(
2015
)
2
,
pp. 221-242
Persistent link: https://www.econbiz.de/10011494612
Saved in:
10
Relationship
marketing
and the order of simulation
Østergaard, Per
;
Fitchett, James
- In:
Marketing theory
12
(
2012
)
3
,
pp. 233-249
Persistent link: https://www.econbiz.de/10009658911
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->