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Marketing theory
Journal of Consumer Marketing
101
European Journal of Marketing
75
Journal of Product & Brand Management
62
NBER working paper series
52
Working paper / National Bureau of Economic Research, Inc.
47
SpringerLink / Bücher
34
NBER Working Paper
33
Working Papers / eSocialSciences
33
Marketing Intelligence & Planning
31
International journal of consumer studies
27
Journal of business research : JBR
26
Journal of Services Marketing
25
Springer eBook Collection
24
Journal of Fashion Marketing and Management: An International Journal
23
Young Consumers
23
International Journal of Retail & Distribution Management
20
CESifo working papers
19
Discussion paper / Centre for Economic Policy Research
17
International Journal of Bank Marketing
15
International Marketing Review
15
Asia Pacific Journal of Marketing and Logistics
14
MPRA Paper
13
Qualitative Market Research: An International Journal
13
Research
13
Discussion paper series / IZA
12
European journal of marketing : EJM
12
Europäische Hochschulschriften / 5
12
Discussion papers / CEPR
11
International Journal of Wine Business Research
11
International business review : the official journal of the European International Business Academy
11
Journal of retailing and consumer services
11
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
10
Discussion paper
10
Journal of advertising
10
Papers / Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Strategic Direction
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
The AMFITEATRU ECONOMIC journal
10
The American economic review
10
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1
Consumers
' collective action in market system dynamics : a case of beer
Kjeldgaard, Dannie
;
Askegaard, Søren
;
Rasmussen, …
- In:
Marketing theory
17
(
2017
)
1
,
pp. 51-70
Persistent link: https://www.econbiz.de/10011675836
Saved in:
2
Time and the marketplace
Read, Daniel
- In:
Marketing theory
7
(
2007
)
1
,
pp. 59-74
Persistent link: https://www.econbiz.de/10003433162
Saved in:
3
Customer assets and customer equity : management and measurement issues
Persson, Andreas
;
Ryals, Lynette
- In:
Marketing theory
10
(
2010
)
4
,
pp. 417-436
Persistent link: https://www.econbiz.de/10008807070
Saved in:
4
The nature and processes of market co-creation in triple bottom line firms : leveraging insights from consumer culture theory and service dominant logic
Peñaloza, Lisa
;
Mish, Jenny
- In:
Marketing theory
11
(
2011
)
1
,
pp. 9-34
Persistent link: https://www.econbiz.de/10008988888
Saved in:
5
The paradigmatic pitfalls of customer-centric marketing
Osborne, Phil
;
Ballantyne, David
- In:
Marketing theory
12
(
2012
)
2
,
pp. 155-172
Persistent link: https://www.econbiz.de/10009571616
Saved in:
6
Exploring space and place in marketing research : excavating the garage
Hirschman, Elizabeth Caldwell
;
Ruvio, Ayalla
;
Belk, …
- In:
Marketing theory
12
(
2012
)
4
,
pp. 369-389
Persistent link: https://www.econbiz.de/10009697275
Saved in:
7
Maffesoli and consumer tribes : developing the theoretical links
O’Reilly, Daragh
- In:
Marketing theory
12
(
2012
)
3
,
pp. 341-347
Persistent link: https://www.econbiz.de/10009658890
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8
Towards an epistemology of consumer culture theory : phenomenology and the context of context
Askegaard, Søren
;
Linnet, Jeppe Trolle
- In:
Marketing theory
11
(
2011
)
4
,
pp. 381-404
Persistent link: https://www.econbiz.de/10009419192
Saved in:
9
From goods to service branding : an integrative perspective
Brodie, Roderick J.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 107-111
Persistent link: https://www.econbiz.de/10003826394
Saved in:
10
Integrating brand, retailer and end-customer perspectives
Glynn, Mark S.
- In:
Marketing theory
9
(
2009
)
1
,
pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
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