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~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Farr, Andy"
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Roehm, Michelle L."
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~subject:"Markenführung"
~type:"article"
~type_genre:"Reprint"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenartikel
Markenführung
Consumer behaviour
5
Brand management
4
Brand
2
Marketing management
2
Marketingmanagement
2
Alkoholfreies Getränk
1
Beziehungsmarketing
1
Brand extension
1
Frauen
1
Markentransfer
1
Non-alcoholic beverage
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Relationship marketing
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Value analysis
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Aaker, David A.
Ahuvia, Aaron C.
Farr, Andy
Foxall, Gordon R.
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Roehm, Michelle L.
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
2
Baldinger, Allan L.
1
Barnard, Neil
1
Berry, Lisette
1
Blair, Edward
1
Bloom, Helen
1
Dyson, Paul
1
Echambadi, Raj
1
Ehrenberg, Andrew S. C.
1
Hollis, Nigel S.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Miller, Stephen
1
Park, Jon-won
1
Pullins, Ellen
1
Roehm, Harper A.
1
Romaniuk, Jenni
1
Stockdale, Mark
1
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Measuring and managing brands
Cross-cultural and critical perspectives on brands
3
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Brand management ; Vol. 3
1
The evolution of brands : from signals of quality to storehouses of trust
1
The impact of theory on representations of the consumer and the marketing organisation
1
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ECONIS (ZBW)
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1
Understanding, measuring, and using
brand
equity
Dyson, Paul
;
Farr, Andy
;
Hollis, Nigel S.
-
2009
Persistent link: https://www.econbiz.de/10003784813
Saved in:
2
Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
3
Does your
brand
have the energy to compete?
Farr, Andy
-
2009
Persistent link: https://www.econbiz.de/10003784815
Saved in:
4
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
5
How to market to women by humanising your
brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
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