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~isPartOf:"Measuring and managing brands"
~person:"Aaker, David A."
~person:"Ahuvia, Aaron C."
~person:"Foxall, Gordon R."
~person:"Laroche, Michel"
~person:"Learned, Andrea"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Phau, Ian"
~person:"Roehm, Michelle L."
~person:"Schmitt, Bernd"
~person:"Wilk, Richard R."
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"Markenartikel"
~type:"article"
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Value brands : cheap or trendy...
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Konsumentenverhalten
Markenartikel
Consumer behaviour
3
Brand management
2
Markenführung
2
Alkoholfreies Getränk
1
Beziehungsmarketing
1
Brand
1
Brand extension
1
Frauen
1
Markentransfer
1
Marketing management
1
Marketingmanagement
1
Non-alcoholic beverage
1
Relationship marketing
1
Target group
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Women
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3
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Aaker, David A.
Ahuvia, Aaron C.
Foxall, Gordon R.
Laroche, Michel
Learned, Andrea
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Phau, Ian
Roehm, Michelle L.
Schmitt, Bernd
Wilk, Richard R.
Keller, Kevin Lane
3
Barnard, Neil
2
Ehrenberg, Andrew S. C.
2
Farr, Andy
2
Baldinger, Allan L.
1
Berry, Lisette
1
Blair, Edward
1
Bloom, Helen
1
Dowling, Grahame R.
1
Dyson, Paul
1
Echambadi, Raj
1
Heckler, Susan E.
1
Hollis, Nigel S.
1
Houston, Michael J.
1
Kennedy, Rachel
1
Kim, JungKeun
1
Kim, Kyeongheui
1
Miller, Stephen
1
Park, Jon-won
1
Pullins, Ellen
1
Roehm, Harper A.
1
Romaniuk, Jenni
1
Scriven, John
1
Stockdale, Mark
1
Uncles, Mark
1
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Measuring and managing brands
Journal of business research : JBR
41
Journal of retailing and consumer services
16
The journal of brand management : an international journal
12
Journal of promotion management : JPM
10
Psychology & marketing
10
Marketing intelligence & planning
8
International journal of advertising : the quarterly review of marketing communications
7
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
7
Journal of fashion marketing and management
7
Journal of economic psychology : research in economic psychology and behavioral economics
6
Journal of international consumer marketing
6
Journal of organizational behavior management
6
Journal of promotion management : innovations in planning and applied research
6
Journal of business ethics : JOBE
5
Marketing theory
5
Consumer behavior analysis : (a) rational approach to consumer choice
4
European journal of marketing : EJM
4
International journal of consumer studies
4
International journal of hospitality management
4
International marketing review
4
Journal of electronic commerce research : JECR
4
Journal of marketing
4
Journal of marketing communications
4
Marketing letters : a journal of research in marketing
4
The journal of consumer marketing
4
Australasian marketing journal
3
Cross-cultural and critical perspectives on brands
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International journal of retail & distribution management
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
The service industries journal
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Brand management ; Vol. 1
2
Brand management ; Vol. 4
2
Country of origin effect : looking back and moving forward
2
Cracking the code : leveraging consumer psychology to drive profitability
2
Direct marketing : an international journal
2
Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
2
Handbook on brand and experience management
2
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ECONIS (ZBW)
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Designing loyalty-building programs for packaged goods brands
Roehm, Michelle L.
;
Pullins, Ellen
;
Roehm, Harper A.
-
2009
Persistent link: https://www.econbiz.de/10003784914
Saved in:
2
Consumer evaluations of
brand
extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
3
How to market to women by humanising your
brand
Learned, Andrea
-
2009
Persistent link: https://www.econbiz.de/10003784847
Saved in:
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