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~isPartOf:"Omega : the international journal of management science"
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Omega : the international journal of management science
Journal of advertising research
234
International journal of advertising : the review of marketing communications
210
Journal of advertising
185
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
146
Journal of promotion management : JPM
82
Management science : journal of the Institute for Operations Research and the Management Sciences
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Journal of marketing
78
European journal of operational research : EJOR
73
Journal of historical research in marketing
70
European journal of marketing : EJM
68
Journal of promotion management : innovations in planning and applied research
66
Jahrbuch der Absatz- und Verbrauchsforschung
63
Journal of marketing research : JMR
63
International journal of internet marketing and advertising : IJIMA
60
Journal of retailing and consumer services
57
NBER working paper series
54
International journal of industrial organization
53
Psychology & marketing
53
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
50
Health marketing quarterly
49
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
48
Journal of current issues and research in advertising
45
NBER Working Paper
45
Marketing : ZFP ; journal of research and management
42
Markenartikel : das Magazin für Markenführung
41
Working paper / National Bureau of Economic Research, Inc.
41
Young consumers : insight and ideas for responsible marketers
37
Journal of business ethics : JOBE
35
Marketing letters : a journal of research in marketing
34
The American economic review
34
Esomar congress
33
Journal of global marketing
33
Applied economics
32
Advertising theory
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ECONIS (ZBW)
16
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1
Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe
;
Grosfeld-Nir, Abraham
- In:
Omega : the international journal of management science
36
(
2008
)
3
,
pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
Saved in:
2
Strategic transfer pricing in a marketing–operations interface with quality level and advertising dependent goodwill
Liu, Guowei
;
Zhang, Jianxiong
;
Tang, Wansheng
- In:
Omega : the international journal of management science
56
(
2015
),
pp. 1-15
Persistent link: https://www.econbiz.de/10011339758
Saved in:
3
Multiperiod multiproduct advertising budgeting : stochastic optimization modeling
Beltran-Royo, Cesar
;
Escudero, Laureano F.
;
Zhang, H.
- In:
Omega : the international journal of management science
59
(
2016
),
pp. 26-39
Persistent link: https://www.econbiz.de/10011439728
Saved in:
4
Cooperative promotions in the distribution channel
Karray, Salma
- In:
Omega : the international journal of management science
51
(
2015
),
pp. 49-58
Persistent link: https://www.econbiz.de/10010466603
Saved in:
5
Chance constrained optimization for targeted internet advertising
Deza, Antoine
;
Huang, Kai
;
Metal, Michael R.
- In:
Omega : the international journal of management science
53
(
2015
),
pp. 90-96
Persistent link: https://www.econbiz.de/10010506262
Saved in:
6
Measurement of the effect of the wool advertising
Webb, S.
- In:
Omega : the international journal of management science
1
(
1973
)
6
,
pp. 757-770
Persistent link: https://www.econbiz.de/10002972279
Saved in:
7
Optimal dynamic management of a charity under imperfect altruism
Crettez, Bertrand
;
Hayek, Naila
;
Zaccour, Georges
- In:
Omega : the international journal of management science
100
(
2021
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012494651
Saved in:
8
Pricing and advertising in a supply chain in the presence of strategic consumers
Farshbaf-Geranmayeh, Amir
;
Zaccour, Georges
- In:
Omega : the international journal of management science
101
(
2021
),
pp. 1-20
Persistent link: https://www.econbiz.de/10012494662
Saved in:
9
Cooperative advertising : a way escaping from the prisoner's dilemma in a supply chain with sticky price
Lu, Fuxiao
;
Tang, Wansheng
;
Liu, Guowei
;
Zhang, Jianxiong
- In:
Omega : the international journal of management science
86
(
2019
),
pp. 87-106
Persistent link: https://www.econbiz.de/10012016313
Saved in:
10
Pricing contracts and planning stochastic resources in brand display advertising
Shen, Yuelin
- In:
Omega : the international journal of management science
81
(
2018
),
pp. 183-194
Persistent link: https://www.econbiz.de/10011906915
Saved in:
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