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~isPartOf:"Psychology & marketing"
~subject:"Consumer behaviour"
~subject:"Target group"
~subject:"Werbepsychologie"
~subject:"Öffentlichkeitsarbeit"
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Consumer behaviour
Target group
Werbepsychologie
Öffentlichkeitsarbeit
Advertising
53
Werbung
53
Advertising effects
40
Werbewirkung
40
Konsumentenverhalten
36
Internet marketing
12
Online-Marketing
12
Brand management
9
Markenführung
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Social web
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advertising
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Psychology of advertising
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41
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Akturan, Ulun
1
Amar, Moty
1
Arendsen, Jolien
1
Arli, Denni
1
Auer-Srnka, Katharina J.
1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
Casado-Aranda, Luis-Alberto
1
Choi, Yung Kyun
1
Christodoulides, George
1
Chung, Sungwon
1
Cui, Yuanyuan
1
D'Ambrogio, Simone
1
Das, Enny
1
Das, Gopal
1
De Angelis, Matteo
1
De Keyzer, Freya
1
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1
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1
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1
Feiereisen, Stéphanie
1
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1
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1
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1
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1
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Psychology & marketing
International journal of advertising : the review of marketing communications
129
Journal of business research : JBR
101
Journal of marketing communications
97
International journal of advertising : the quarterly review of marketing communications
84
Journal of advertising research
73
Journal of advertising : official publication of the American Academy of Advertising
64
Journal of promotion management : innovations in planning and applied research
50
Journal of advertising
49
Journal of promotion management : JPM
48
International journal of internet marketing and advertising : IJIMA
38
Journal of retailing and consumer services
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
38
European journal of marketing : EJM
28
Journal of current issues and research in advertising : JCIRA
28
Health marketing quarterly
25
Young consumers : insight and ideas for responsible marketers
25
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
22
Journal of consumer research : JCR ; an interdisciplinary bimonthly
21
Journal of international consumer marketing
21
Journal of marketing research : JMR
21
Management science : journal of the Institute for Operations Research and the Management Sciences
20
Marketing letters : a journal of research in marketing
20
Asia Pacific journal of marketing and logistics
19
Journal of current issues and research in advertising
18
Journal of marketing
18
International journal of consumer studies
17
Journal of business ethics : JOBE
17
Journal of global marketing
17
Marketing : ZFP ; journal of research and management
17
The journal of consumer marketing
17
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
16
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
16
Journal of historical research in marketing
14
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
14
SpringerLink / Bücher
14
European journal of marketing
13
Quantitative marketing and economics : QME
12
Australasian marketing journal
11
International journal of pharmaceutical and healthcare marketing : IJPHM
11
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ECONIS (ZBW)
41
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1
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
2
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
3
Humor and ad liking : evidence that sensation seeking moderates the effects of incongruity-resolution humor
Galloway, Graeme
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10003874049
Saved in:
4
The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie
;
Broderick, Amanda J.
;
Douglas, …
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
Saved in:
5
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan
;
Lee, Wei-na
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
Saved in:
6
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
7
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.
;
Chung, Sungwon
- In:
Psychology & marketing
33
(
2016
)
1
,
pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Saved in:
8
Message reframing in advertising
Neudecker, Niels
;
Esch, Franz-Rudolf
;
Schaefers, Tobias
; …
- In:
Psychology & marketing
31
(
2014
)
11
,
pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Saved in:
9
Exploring killer ads : a terror management account of death in advertisements
Das, Enny
;
Duiven, Rolien
;
Arendsen, Jolien
;
Vermeulen, Ivar
- In:
Psychology & marketing
31
(
2014
)
10
,
pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
Saved in:
10
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen
;
Thompson-Whiteside, Helen
;
Turnbull, Sarah
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 634-646
Persistent link: https://www.econbiz.de/10012817146
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