Narrow search
Showing 1 - 10 of 41
Cover Image
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Cover Image
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke; Hüttl-Maack, Verena; Gierl, … - In: Psychology & marketing 28 (2011) 2, pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Cover Image
Humor and ad liking : evidence that sensation seeking moderates the effects of incongruity-resolution humor
Galloway, Graeme - In: Psychology & marketing 26 (2009) 9, pp. 779-792
Persistent link: https://www.econbiz.de/10003874049
Cover Image
The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie; Broderick, Amanda J.; Douglas, … - In: Psychology & marketing 26 (2009) 9, pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
Cover Image
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan; Lee, Wei-na - In: Psychology & marketing 28 (2011) 4, pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
Cover Image
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.; Konrath, Sara H.; Schwarz, Norbert - In: Psychology & marketing 29 (2012) 10, pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Cover Image
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Cover Image
Message reframing in advertising
Neudecker, Niels; Esch, Franz-Rudolf; Schaefers, Tobias; … - In: Psychology & marketing 31 (2014) 11, pp. 946-957
Persistent link: https://www.econbiz.de/10010460839
Cover Image
Exploring killer ads : a terror management account of death in advertisements
Das, Enny; Duiven, Rolien; Arendsen, Jolien; Vermeulen, Ivar - In: Psychology & marketing 31 (2014) 10, pp. 828-842
Persistent link: https://www.econbiz.de/10010484336
Cover Image
How consumers subvert advertising through rhetorical institutional work
Middleton, Karen; Thompson-Whiteside, Helen; Turnbull, Sarah - In: Psychology & marketing 39 (2022) 3, pp. 634-646
Persistent link: https://www.econbiz.de/10012817146