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Consumer behaviour
658
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658
Brand image
102
Markenimage
102
Brand management
92
Markenführung
92
Beziehungsmarketing
78
Relationship marketing
78
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Woodside, Arch G.
10
Yi, Youjae
10
Lim, Weng Marc
6
Spence, Charles
6
Chan, Eugene Y.
5
Herrmann, Andreas
5
Hollebeek, Linda D.
5
Pitt, Leyland F.
5
Rauschnabel, Philipp A.
5
Bagozzi, Richard P.
4
Bigné Alcañiz, J. Enrique
4
Das, Gopal
4
Felix, Reto
4
Grewal, Dhruv
4
Hinsch, Christian
4
Kim, Jungkeun
4
Krishen, Anjala S.
4
Park, Jooyoung
4
Sarstedt, Marko
4
Sauer, Nicola E.
4
Sprott, David E.
4
Sung, Yongjun
4
Tal, Aner
4
Thomas, Veronica L.
4
Addis, Michela
3
Albrecht, Carmen-Maria
3
Amar, Moty
3
Arnold, Mark J.
3
Bauer, Brittney C.
3
Bodur, H. Onur
3
Choi, Sejung Marina
3
Colbert, François
3
Darley, William K.
3
De Angelis, Matteo
3
Dwivedi, Yogesh Kumar
3
Eisend, Martin
3
Filieri, Raffaele
3
Flavián Blanco, Carlos
3
Gong, Taeshik
3
Gould, Stephen J.
3
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Psychology & marketing
Journal of business research : JBR
2,212
Journal of retailing and consumer services
1,959
SpringerLink / Bücher
1,700
European Journal of Marketing
953
International journal of consumer studies
785
International journal of hospitality management
739
Journal of consumer research : JCR ; an interdisciplinary bimonthly
595
NBER working paper series
572
Journal of Consumer Marketing
559
Working paper / National Bureau of Economic Research, Inc.
485
European journal of marketing : EJM
482
Management science : journal of the Institute for Operations Research and the Management Sciences
452
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428
Journal of marketing
425
Journal of marketing research : JMR
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Springer eBook Collection
425
Asia Pacific journal of marketing and logistics
412
Journal of marketing management : MM
410
The journal of product & brand management
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Marketing Intelligence & Planning
397
Europäische Hochschulschriften / 5
385
Journal of the Academy of Marketing Science
381
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
370
Journal of marketing communications
369
The journal of brand management : an international journal
366
Springer eBook Collection / Business and Economics
360
Gabler Edition Wissenschaft
358
Journal of advertising research
353
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
351
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
347
Journal of travel and tourism marketing
342
Journal of international consumer marketing
332
Marketing letters : a journal of research in marketing
332
Journal of business ethics : JOBE
331
Tourism management : research, policies, practice
328
Journal of retailing
322
Industrial marketing management : the international journal for industrial and high-tech firms
318
Cogent business & management
312
Journal of Product & Brand Management
303
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ECONIS (ZBW)
692
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692
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1
A structural look at consumer innovativeness and self-congruence in new product purchases
Cowart, Kelly O.
;
Fox, Gavin L.
;
Wilson, Andrew E.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1111-1130
Persistent link: https://www.econbiz.de/10003780047
Saved in:
2
Comparing leading theoretical models of behavioral predictions and post-behavior evaluations
Richetin, Juliette
;
Perugini, Marco
;
Adjali, Iqbal
; …
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1131-1150
Persistent link: https://www.econbiz.de/10003780048
Saved in:
3
The influence of past behavior on behavioral intent : an information-processing explanation
Kidwell, Blair
;
Jewell, Robert D.
- In:
Psychology & marketing
25
(
2008
)
12
,
pp. 1151-1166
Persistent link: https://www.econbiz.de/10003780049
Saved in:
4
Special issue: New developments in e-commerce
Taylor, Charles Raymond
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003748318
Saved in:
5
Metaphor's validity in
marketing
research
Capelli, Sonia
;
Jolibert, Alain
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1079-1090
Persistent link: https://www.econbiz.de/10003917035
Saved in:
6
Hand movement speed in
advertising
elicits gender stereotypes and consumer responses
Sumit Malik
;
Sayin, Eda
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
Saved in:
7
Perceived informative intention in
advertising
and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila
;
Quester, Pascale
;
Tarabashkina, Olga
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Saved in:
8
Moving up in taste : enhanced projected taste and freshness of moving food products
Gvili, Yaniv
;
Tal, Aner
;
Amar, Moty
;
Wansink, Brian
- In:
Psychology & marketing
34
(
2017
)
7
,
pp. 671-683
Persistent link: https://www.econbiz.de/10011738048
Saved in:
9
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto
;
Sánchez-Fernández, Juan
; …
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Saved in:
10
The persuasiveness of metaphor in
advertising
Septianto, Felix
;
Pontes, Nicolas
;
Tjiptono, Fandy
- In:
Psychology & marketing
39
(
2022
)
5
,
pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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