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Advertising
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Werbung
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Advertising effects
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Consumer behaviour
36
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Internet marketing
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Choi, Yung Kyun
2
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1
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1
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1
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Bui, M̃y
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Psychology & marketing
Journal of advertising research
234
International journal of advertising : the review of marketing communications
208
International journal of advertising : the quarterly review of marketing communications
182
Journal of advertising
177
Journal of advertising : official publication of the American Academy of Advertising
170
Journal of business research : JBR
167
Journal of marketing communications
144
Zentralblatt für Bibliothekswesen
95
DBI-Materialien
84
Journal of promotion management : JPM
82
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
82
Management science : journal of the Institute for Operations Research and the Management Sciences
81
Zeitschrift für Bibliothekswesen und Bibliographie : vereinigt mit Zentralblatt für Bibliothekswesen ; ZfBB ; Organ des wissenschaftlichen Bibliothekswesens
80
European journal of operational research : EJOR
77
Libri : international journal of libraries and information studies
76
Journal of marketing
74
Journal of historical research in marketing
70
European journal of marketing : EJM
66
Journal of promotion management : innovations in planning and applied research
64
Journal of marketing research : JMR
62
NBER working paper series
61
Journal of retailing and consumer services
59
International journal of internet marketing and advertising : IJIMA
58
Jahrbuch der Absatz- und Verbrauchsforschung
55
International journal of industrial organization
53
Journal of current issues and research in advertising : JCIRA
51
SpringerLink / Bücher
51
The library quarterly : information, community, policy
50
Health marketing quarterly
49
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
49
NBER Working Paper
49
Inspel : international journal of special libraries ; official organ of the IFLA Division of Special Libraries
47
Journal of current issues and research in advertising
45
Working paper / National Bureau of Economic Research, Inc.
43
Bericht über die ... Tagung / Arbeitsgemeinschaft d. Spezialbibliotheken, (ASpB)
42
Marketing : ZFP ; journal of research and management
42
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
42
Library trends
41
Unesco bulletin for libraries
41
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ECONIS (ZBW)
53
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1
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
2
Can advertising elements improve consumer evaluations of brand extensions with a moderate or low fit?
Bambauer-Sachse, Silke
;
Hüttl-Maack, Verena
;
Gierl, …
- In:
Psychology & marketing
28
(
2011
)
2
,
pp. 205-218
Persistent link: https://www.econbiz.de/10008858089
Saved in:
3
Humor and ad liking : evidence that sensation seeking moderates the effects of incongruity-resolution humor
Galloway, Graeme
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 779-792
Persistent link: https://www.econbiz.de/10003874049
Saved in:
4
The effect and moderation of gender identity congruity : utilizing "real women" advertising images
Feiereisen, Stéphanie
;
Broderick, Amanda J.
;
Douglas, …
- In:
Psychology & marketing
26
(
2009
)
9
,
pp. 813-843
Persistent link: https://www.econbiz.de/10003874069
Saved in:
5
Beliefs of and attitudes toward political advertising : an exploratory investigation
Jin, Hyun Seung
;
An, Soontae
;
Simon, Todd F.
- In:
Psychology & marketing
26
(
2009
)
6
,
pp. 551-568
Persistent link: https://www.econbiz.de/10003858283
Saved in:
6
The impact of product knowledge on consumer product memory and evaluation in the competitive ad context : the item-specific-relational perspective
Lee, Byung-kwan
;
Lee, Wei-na
- In:
Psychology & marketing
28
(
2011
)
4
,
pp. 360-387
Persistent link: https://www.econbiz.de/10008989363
Saved in:
7
Do violent social cause advertisements promote social change? : an examination of implicit associations
Zlatevska, Natalina
;
Spence, Mark T.
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 322-333
Persistent link: https://www.econbiz.de/10009547321
Saved in:
8
Catch and shoot : the influence of advergame mechanics on preference formation
Kuo, Andrew
;
Hamilton Rice, Dan
- In:
Psychology & marketing
32
(
2015
)
2
,
pp. 162-172
Persistent link: https://www.econbiz.de/10010527179
Saved in:
9
The right angle : visual portrayal of products affects observers' impressions of owners
Schuldt, Jonathon P.
;
Konrath, Sara H.
;
Schwarz, Norbert
- In:
Psychology & marketing
29
(
2012
)
10
,
pp. 705-711
Persistent link: https://www.econbiz.de/10009626437
Saved in:
10
Emotional ability and nonverbal communication
Kidwell, Blair
;
Hasford, Jonathan
- In:
Psychology & marketing
31
(
2014
)
7
,
pp. 526-538
Persistent link: https://www.econbiz.de/10010382585
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