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Brand management
112
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Brand image
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Woodside, Arch G.
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Psychology & marketing
International journal of hospitality management
963
Journal of business research : JBR
641
The journal of brand management : an international journal
553
The journal of product & brand management
386
International journal of contemporary hospitality management
366
SpringerLink / Bücher
329
Tourism management : research, policies, practice
318
Journal of retailing and consumer services
303
Journal of hospitality marketing & management
222
University of California Transportation Center, Working Papers
201
Tourism economics : the business and finance of tourism and recreation
173
Journal of travel and tourism marketing
151
European journal of marketing : EJM
128
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
128
Tourism management perspectives : TMP
117
Industrial marketing management : the international journal for industrial and high-tech firms
113
The service industries journal
113
Asia Pacific journal of marketing and logistics
111
Journal of strategic marketing
108
Journal of marketing communications
105
Journal of marketing management : MM
104
Marketing intelligence & planning
103
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
98
Springer eBook Collection
94
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
92
The IUP journal of brand management : IJBRM
92
Innovatives Markenmanagement
88
Journal of revenue and pricing management
80
Journal of marketing
77
Journal of the Academy of Marketing Science
76
Journal of hospitality and tourism insights
73
Research
73
Cogent business & management
71
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
71
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
71
International journal of internet marketing and advertising : IJIMA
68
Journal of promotion management : JPM
67
International journal of advertising : the review of marketing communications
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ECONIS (ZBW)
119
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1
Motivations for posting online reviews in the hotel industry
Gonc̦alves, Helena Martins
;
Silva, Graça Miranda
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 807-817
Persistent link: https://www.econbiz.de/10011970111
Saved in:
2
Examining the effects of online social networks and organizational learning capability on innovation performance in the hotel industry
Palacios Marqués, Daniel
;
Devece-Carañana, Carlos
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1126-1133
Persistent link: https://www.econbiz.de/10011627302
Saved in:
3
Online customer service reviews in urban hotels : a data mining approach
Sánchez-Franco, Manuel J.
;
Navarro García, Antonio
; …
- In:
Psychology & marketing
33
(
2016
)
12
,
pp. 1174-1186
Persistent link: https://www.econbiz.de/10011627315
Saved in:
4
Tell it like it is : the effects of differing responses to negative online reviews
Esmark Jones, Carol L.
;
Stevens, Jennifer L.
; …
- In:
Psychology & marketing
35
(
2018
)
12
,
pp. 891-901
Persistent link: https://www.econbiz.de/10011970105
Saved in:
5
Consumer (goal) satisfaction : a means-ends chain approach
Orsingher, Chiara
;
Marzocchi, Gian Luca
;
Valentini, Sara
- In:
Psychology & marketing
28
(
2011
)
7
,
pp. 730-748
Persistent link: https://www.econbiz.de/10009241988
Saved in:
6
Do travelers' reviews depend on the destination? : an analysis in coastal and urban peer-to-peer lodgings
Sánchez-Franco, Manuel J.
;
Rey-Moreno, Manuel
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 441-459
Persistent link: https://www.econbiz.de/10012796118
Saved in:
7
Influence of satiation on consumer behavior in hospitality
Becerril-Castrillejo, Ismael
;
Muñoz-Gallego, Pablo Antonio
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 667-682
Persistent link: https://www.econbiz.de/10013165423
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8
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
9
Consumer socialization and the role of branding in hazardous adolescent drinking
Harris, Fiona
;
Gordon, Ross
;
MacKintosh, Anne Marie
; …
- In:
Psychology & marketing
32
(
2015
)
12
,
pp. 1175-1190
Persistent link: https://www.econbiz.de/10011411896
Saved in:
10
Customer referral reward-brand-fit : a schema congruity perspective
Stumpf, Christian
;
Baum, Matthias
- In:
Psychology & marketing
33
(
2016
)
7
,
pp. 542-558
Persistent link: https://www.econbiz.de/10011508450
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