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Psychology & marketing
Marketing : ZFP ; journal of research and management
23
Journal of business research : JBR
11
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
7
Journal of business economics : JBE
6
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5
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Journal of Business Research
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OR spectrum : quantitative approaches in management
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OR-Spektrum : quantitative approaches in management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Zeitschrift für Arbeits- und Organisationspsychologie : A & O ; in Kooperation mit der Sektion Wirtschaftspsychologie im Berufsverband Deutscher Psychologen (BDP) ; Organ der Schweizerischen Gesellschaft für Arbeits- und Organisationspsychologie
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AP
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Die Zukunft der Energieversorgung: Atomausstieg, Versorgungssicherheit und Klimawandel ; Rundgespräch am 24. und 25. Januar 2012 in München
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European Journal of Operational Research
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European retail research
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Fallstudien aus der österreichischen Marketingpraxis ; 4
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Forschungsberichte des Instituts für Betriebswirtschaftslehre der Universität Wien
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German economic review
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Global Economic Review
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Global economic review
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Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of international consumer marketing
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Journal of world business : JWB
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Quantitative Methoden der Unternehmungsplanung
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1
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
Saved in:
2
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
3
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
4
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
Saved in:
5
The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo
;
Pauser, Sandra
;
Akturan, Ulun
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2103-2117
Persistent link: https://www.econbiz.de/10014338473
Saved in:
6
The effect of the human pheromone androstenol on product evaluation
Ebster, Claus
;
Kirk-Smith, Michael
- In:
Psychology & marketing
22
(
2005
)
9
,
pp. 739-750
Persistent link: https://www.econbiz.de/10006958729
Saved in:
7
Assessing Advertising Effectiveness: The Potential of Goal‐Directed Behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009968813
Saved in:
8
An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-918
Persistent link: https://www.econbiz.de/10010031040
Saved in:
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