//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Psychology & marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Children's influences on in-st...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Advertising effects
4
Werbewirkung
4
Sponsoring
2
Sponsorship
2
Advertising
1
Brand
1
Brand image
1
Brand management
1
Central Europe
1
Children
1
Consumer behaviour
1
Experiment
1
Freizeitwirtschaft
1
Kinder
1
Konsumentenverhalten
1
Leisure industries
1
Markenartikel
1
Markenführung
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Media usage
1
Mediennutzung
1
Mitteleuropa
1
Multimedia
1
Netherlands
1
Niederlande
1
Psychology of advertising
1
Werbepsychologie
1
Werbung
1
attitude toward ads
1
cultural tightness/looseness
1
customer responses
1
deviant advertisements
1
more ...
less ...
Online availability
All
Undetermined
2
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Case study
1
Fallstudie
1
Language
All
English
5
Undetermined
3
Author
All
Wagner, Udo
7
Grohs, Reinhard
3
Berger, Sebastian
2
Schwand, Christopher
2
Steiner, Regina
2
Akturan, Ulun
1
Bäck, Anna-Maria
1
Ebster, Claus
1
Garaus, Marion
1
Kirk-Smith, Michael
1
Pauser, Sandra
1
Wolfsteiner, Elisabeth
1
more ...
less ...
Published in...
All
Psychology & marketing
Marketing : ZFP ; journal of research and management
23
Journal of business research : JBR
11
Energiewirtschaftliche Tagesfragen : et ; Zeitschrift für Energiewirtschaft, Recht, Technik und Umwelt
7
Journal of business economics : JBE
6
Journal of retailing and consumer services
5
Marketing : journal of research and management
5
European journal of operational research : EJOR
3
Journal für Betriebswirtschaft : management review quarterly
3
Journal of Business Research
3
OR spectrum : quantitative approaches in management
3
OR-Spektrum : quantitative approaches in management
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Zeitschrift für Arbeits- und Organisationspsychologie : A & O ; in Kooperation mit der Sektion Wirtschaftspsychologie im Berufsverband Deutscher Psychologen (BDP) ; Organ der Schweizerischen Gesellschaft für Arbeits- und Organisationspsychologie
3
AP
2
Arbeitspapier
2
Berufsberatung und Berufslenkung
2
BestMasters
2
Betriebswirtschaftliche Schriften
2
Die Zukunft der Energieversorgung: Atomausstieg, Versorgungssicherheit und Klimawandel ; Rundgespräch am 24. und 25. Januar 2012 in München
2
European Journal of Operational Research
2
European retail research
2
Fallstudien aus der österreichischen Marketingpraxis ; 4
2
Forschungsberichte des Instituts für Betriebswirtschaftslehre der Universität Wien
2
German economic review
2
Global Economic Review
2
Global economic review
2
Goethe-Universität Frankfurt am Main - FACHBEREICH WirtschaftswissenschaftenAbteilung Marketing: Publikationen
2
Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
2
Institut für Wirtschaftswissenschaften der Technischen Universität Braunschweig
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of international consumer marketing
2
Journal of world business : JWB
2
Marketing Science
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Quantitative Methoden der Unternehmungsplanung
2
Schmalenbach business review : sbr
2
SpringerLink / Bücher
2
Technische Universität Braunschweig - Institut für Marketing - Arbeitsberichte
2
The international review of retail, distribution and consumer research
2
more ...
less ...
Source
All
ECONIS (ZBW)
5
OLC EcoSci
3
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Assessing advertising effectiveness : the potential of goal-directed behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-421
Persistent link: https://www.econbiz.de/10009554788
Saved in:
2
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
3
An investigation of children's ability to identify sponsors and understand sponsorship intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-917
Persistent link: https://www.econbiz.de/10009664849
Saved in:
4
The effect of media multitasking on advertising message effectiveness
Garaus, Marion
;
Wagner, Udo
;
Bäck, Anna-Maria
- In:
Psychology & marketing
34
(
2017
)
2
,
pp. 138-156
Persistent link: https://www.econbiz.de/10011638712
Saved in:
5
The influence of deviant advertisements on customer responses : the role of cultural tightness in emerging and developed economies
Wagner, Udo
;
Pauser, Sandra
;
Akturan, Ulun
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2103-2117
Persistent link: https://www.econbiz.de/10014338473
Saved in:
6
The effect of the human pheromone androstenol on product evaluation
Ebster, Claus
;
Kirk-Smith, Michael
- In:
Psychology & marketing
22
(
2005
)
9
,
pp. 739-750
Persistent link: https://www.econbiz.de/10006958729
Saved in:
7
Assessing Advertising Effectiveness: The Potential of Goal‐Directed Behavior
Berger, Sebastian
;
Wagner, Udo
;
Schwand, Christopher
- In:
Psychology & marketing
29
(
2012
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009968813
Saved in:
8
An Investigation of Children's Ability to Identify Sponsors and Understand Sponsorship Intentions
Grohs, Reinhard
;
Wagner, Udo
;
Steiner, Regina
- In:
Psychology & marketing
29
(
2012
)
11
,
pp. 907-918
Persistent link: https://www.econbiz.de/10010031040
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->