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Effects of strategic exiting from sponsorship after negative event publicity
Messner, Matthias; Reinhard, Marc-André - In: Psychology & marketing 29 (2012) 4, pp. 240-256
Persistent link: https://www.econbiz.de/10009534087
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Understanding consumer response to sponsorship information : a resource-matching approach
Deitz, George D.; Myers, Susan W.; Stafford, Marla Royne - In: Psychology & marketing 29 (2012) 4, pp. 226-239
Persistent link: https://www.econbiz.de/10009534089
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The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. - In: Psychology & marketing 39 (2022) 7, pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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Do eco-friendly VMD and store reputation increase satisfaction of retail customers?
Shin, Jong-Kuk; Park, Min Sook; Moon, Min Kyung - In: Psychology & marketing 32 (2015) 12, pp. 1148-1157
Persistent link: https://www.econbiz.de/10011411891
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Service quality, perceived value, corporate image, and customer loyalty in the context of varying levels of switching costs
Wang, Chung-yu - In: Psychology & marketing 27 (2010) 3, pp. 252-262
Persistent link: https://www.econbiz.de/10003956556
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Impact of relational benefits on trust in the Asian context : alternative model testing with satisfaction as a mediator and relationship age as a moderator
Fatima, Johra Kayeser; Di Mascio, Rita; Johns, Raechel - In: Psychology & marketing 35 (2018) 6, pp. 443-453
Persistent link: https://www.econbiz.de/10011970142
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Clothes, condoms, and customer satisfaction : the effect of employee mere presence on customer satisfaction depends on the shopping situation
Otterbring, Tobias; Lu, Chaoren - In: Psychology & marketing 35 (2018) 6, pp. 454-462
Persistent link: https://www.econbiz.de/10011970144
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The effect of service quality on customer satisfaction, loyalty, and happiness in five Asian countries
Gong, Taeshik; Yi, Youjae - In: Psychology & marketing 35 (2018) 6, pp. 427-442
Persistent link: https://www.econbiz.de/10011970145
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Should cookie monster adopt a healthy lifestyle or continue to indulge? : insights into brand icons
Merchant, Altaf; LaTour, Kathryn A.; Ford, John B.; … - In: Psychology & marketing 35 (2018) 1, pp. 64-78
Persistent link: https://www.econbiz.de/10011970169
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Are celebrities accountable for the misconduct of their fans?
Cheng, Li-Keng; Toung, Chung-Lin - In: Psychology & marketing 39 (2022) 2, pp. 402-419
Persistent link: https://www.econbiz.de/10012796114