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Psychology of advertising
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Eisend, Martin
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Psychology & marketing
VDI-Berichte
219
Schriftenreihe der Deutschen Verkehrswissenschaftlichen Gesellschaft / B
201
Schriften des Vereins für Socialpolitik, Gesellschaft für Wirtschafts- und Sozialwissenschaften
163
Loccumer Protokolle
155
Lecture notes in economics and mathematical systems : operations research, computer science, social science
95
Kurs / Deutsche Verkehrswissenschaftliche Gesellschaft e.V., DVWG
91
Lecture notes in computer science
83
Journal of economic psychology : research in economic psychology and behavioral economics
75
Beiträge zur Hochschulpolitik
68
Schriftenreihe der Hochschule Speyer
60
SpringerLink / Bücher
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Pure and applied chemistry : official journal of the International Union of Pure and Applied Chemistry
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Annals of operations research
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Schriftenreihe für ländliche Sozialfragen : Veröffentlichungen der Agrarsozialen Gesellschaft, Göttingen
49
Journal of advertising : official publication of the American Academy of Advertising
48
Informatik-Fachberichte
46
Wissenschaftliche Beiträge / Martin-Luther-Universität Halle-Wittenberg : WB
41
Protokoll / Bergedorfer Gesprächskreis zu Fragen der Freien Industriellen Gesellschaft
40
Arbeitspapiere / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung e. V.
37
Veröffentlichungen der Hanns-Martin-Schleyer-Stiftung
36
Journal of consumer research : JCR ; an interdisciplinary bimonthly
35
Schriftenreihe der Bundesanstalt für Arbeitsschutz / Tagungsbericht
35
IFIP
32
Speyerer Forschungsberichte
31
Konjunkturpolitik / Beihefte
30
Zeitschrift für Unternehmensgeschichte / Beiheft
30
Kolloquium / Walter-Raymond-Stiftung
29
Neue Schriften des Deutschen Städtetages
29
OECD working papers
29
Wirtschaftswissenschaft
29
Bulletin of comparative labour relations
27
Materialien zur Bevölkerungswissenschaft
27
United Nations publication
27
Schriftenreihe der Bundesanstalt für Arbeitsschutz und Arbeitsmedizin / Tagungsbericht
26
European journal of operational research : EJOR
25
FIW-Schriftenreihe
25
International journal of advertising : the quarterly review of marketing communications
25
Schriften des Vereins für Socialpolitik : SVS
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Campus / Forschung
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ECONIS (ZBW)
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1
The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova
;
Roper, Stuart
- In:
Psychology & marketing
25
(
2008
)
11
,
pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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2
The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
Saved in:
3
Cinematic success criteria and their predictors : the art and business of the film industry
Simonton, Dean Keith
- In:
Psychology & marketing
26
(
2009
)
5
,
pp. 400-420
Persistent link: https://www.econbiz.de/10003852471
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4
The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden
;
Vallen, Beth
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
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5
Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M.
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
Saved in:
6
25 years of Psychology & Marketing : a multidimensional review
Shabbir, Haseeb Ahmed
;
Reast, Jon
;
Palihawadana, Dayananda
- In:
Psychology & marketing
26
(
2009
)
12
,
pp. 1031-1065
Persistent link: https://www.econbiz.de/10003917015
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7
Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin
- In:
Psychology & marketing
27
(
2010
)
11
,
pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
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8
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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9
The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
Saved in:
10
Multisensory design : reaching out to touch the consumer
Spence, Charles
;
Gallace, Alberto
- In:
Psychology & marketing
28
(
2011
)
3
,
pp. 267-307
Persistent link: https://www.econbiz.de/10008902981
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