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The impact of branding on low-income adolescents : a vicious cycle?
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 25 (2008) 11, pp. 1063-1087
Persistent link: https://www.econbiz.de/10003774632
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The influence of source credibility on attitude certainty : exploring the moderating effects of timing of source identification and individual need for cognition
Nan, Xiaoli - In: Psychology & marketing 26 (2009) 4, pp. 321-332
Persistent link: https://www.econbiz.de/10003835531
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Cinematic success criteria and their predictors : the art and business of the film industry
Simonton, Dean Keith - In: Psychology & marketing 26 (2009) 5, pp. 400-420
Persistent link: https://www.econbiz.de/10003852471
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The spacing effect in marketing : a review of extant findings and directions for future research
Noel, Hayden; Vallen, Beth - In: Psychology & marketing 26 (2009) 11, pp. 951-969
Persistent link: https://www.econbiz.de/10003900006
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Why do I identify with thee? : let me count three ways ; how ad context influences race-based character identification
Brumbaugh, Anne M. - In: Psychology & marketing 26 (2009) 11, pp. 970-986
Persistent link: https://www.econbiz.de/10003900008
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25 years of Psychology & Marketing : a multidimensional review
Shabbir, Haseeb Ahmed; Reast, Jon; Palihawadana, Dayananda - In: Psychology & marketing 26 (2009) 12, pp. 1031-1065
Persistent link: https://www.econbiz.de/10003917015
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Explaining the joint effect of source credibility and negativity of information in two-sided messages
Eisend, Martin - In: Psychology & marketing 27 (2010) 11, pp. 1032-1049
Persistent link: https://www.econbiz.de/10008698327
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Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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The moderating effect of manipulative intent and cognitive resources on the evaluation of narrative ads
Wentzel, Daniel; Tomczak, Torsten; Herrmann, Andreas - In: Psychology & marketing 27 (2010) 5, pp. 510-530
Persistent link: https://www.econbiz.de/10003972426
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Multisensory design : reaching out to touch the consumer
Spence, Charles; Gallace, Alberto - In: Psychology & marketing 28 (2011) 3, pp. 267-307
Persistent link: https://www.econbiz.de/10008902981