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Brand management
112
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89
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70
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brand personality
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Woodside, Arch G.
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2
Aboulnasr, Khaled
1
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1
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1
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1
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1
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1
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Psychology & marketing
SpringerLink / Bücher
1,503
Journal of business research : JBR
603
The journal of brand management : an international journal
565
The journal of product & brand management
386
Springer eBook Collection
331
Gabler Edition Wissenschaft
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Springer eBook Collection / Business and Economics
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Journal of retailing and consumer services
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UTB
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Europäische Hochschulschriften / 5
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European journal of marketing : EJM
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essentials
108
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107
Asia Pacific journal of marketing and logistics
104
Innovatives Markenmanagement
104
Journal of marketing communications
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
100
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
100
Gabler Research
98
The IUP journal of brand management : IJBRM
92
Hamburger Schriften zur Marketingforschung
90
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
83
Journal of the Academy of Marketing Science
83
Journal of marketing
81
Neue betriebswirtschaftliche Forschung : Nbf
77
Journal of promotion management : innovations in planning and applied research
75
Schriftenreihe Studien zum Konsumentenverhalten
74
International journal of internet marketing and advertising : IJIMA
70
Marketing letters : a journal of research in marketing
70
Vahlens Handbücher der Wirtschafts- und Sozialwissenschaften
70
DUV / Wirtschaftswissenschaft
69
Gabler-Edition Wissenschaft
68
Journal of international consumer marketing
68
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ECONIS (ZBW)
112
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1
Selecting the right cause partners for the right reasons : the role of importance and fit in cause-brand alliances
Lafferty, Barbara A.
- In:
Psychology & marketing
26
(
2009
)
4
,
pp. 359-382
Persistent link: https://www.econbiz.de/10003835536
Saved in:
2
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
3
Face as a mediator of the relationship between material value and brand consciousness
Liao, Jiangqun
;
Wang, Lei
- In:
Psychology & marketing
26
(
2009
)
11
,
pp. 987-1001
Persistent link: https://www.econbiz.de/10003900011
Saved in:
4
From a commodity to an experience : the moderating role of thematic positioning on congruity-based product judgment
Noseworthy, Theodore J.
;
Finlay, Karen
;
Islam, Towhidul
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 465-486
Persistent link: https://www.econbiz.de/10003972418
Saved in:
5
The relevance of irrelevance in brand communication
Albrecht, Carmen-Maria
;
Neumann, Marcus M.
;
Haber, Tobias E.
- In:
Psychology & marketing
28
(
2011
)
1
,
pp. 1-28
Persistent link: https://www.econbiz.de/10008857026
Saved in:
6
Children's brand symbolism understanding : links to theory of mind and executive functioning
McAlister, Anna R.
;
Cornwell, T. Bettina
- In:
Psychology & marketing
27
(
2010
)
3
,
pp. 203-228
Persistent link: https://www.econbiz.de/10003956547
Saved in:
7
Selling stories : Harry Potter and the marketing plot
Brown, Stephen
;
Patterson, Anthony
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 541-556
Persistent link: https://www.econbiz.de/10003981105
Saved in:
8
Brand-self identity narratives in the James Bond movies
Cooper, Holly
;
Schembri, Sharon
;
Miller, Dale
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 557-567
Persistent link: https://www.econbiz.de/10003981109
Saved in:
9
Evolutionary branding
Hirschman, Elizabeth Caldwell
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 568-583
Persistent link: https://www.econbiz.de/10003981112
Saved in:
10
Creating visual narrative art for decoding stories that consumers and brands tell
Megehee, Carol M.
;
Woodside, Arch G.
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 603-622
Persistent link: https://www.econbiz.de/10003981120
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