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The brand anchoring effect : a judgment bias resulting from brand awareness and temporary accessiblity
Esch, Franz-Rudolf; Schmitt, Bernd; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383-396
Persistent link: https://www.econbiz.de/10003835545
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The Effect of a Similarity versus Dissimilarity Focus in Positioning Strategy: The Moderating Role of Consumer Familiarity and Product Category
Dubé, Laurette; Schmitt, Bernd H. - In: Psychology & marketing 16 (1999) 3, pp. 211-224
Persistent link: https://www.econbiz.de/10006989306
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The brand anchoring effect: A judgment bias resulting from brand awareness and temporary accessibility
Esch, Franz-Rudolf; Schmitt, Bernd H.; Redler, Joern; … - In: Psychology & marketing 26 (2009) 4, pp. 383
Persistent link: https://www.econbiz.de/10008227507
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Contextual Priming of Visual Information in Advertisements
Schmitt, Bernd H. - In: Psychology & marketing 11 (1994) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10007010108
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Experiences and happiness : the role of gender
Brakus, J. Joško; Chen, Weifeng; Schmitt, Bernd; … - In: Psychology & marketing 39 (2022) 8, pp. 1646-1659
Persistent link: https://www.econbiz.de/10013280182
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212