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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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Branding with music : how can music contour and tonality enhance perceived brand innovativeness and brand evaluations?
Zoghaib, Alice; Luffarelli, Jonathan; Feiereisen, Stéphanie - In: Psychology & marketing 40 (2023) 10, pp. 1965-1985
Persistent link: https://www.econbiz.de/10014338451
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Branding with the in-out effect : the impact of consonantal articulation on brand evaluation
Godinho, Sandra; Garrido, Margarida V. - In: Psychology & marketing 34 (2017) 9, pp. 904-911
Persistent link: https://www.econbiz.de/10011738129
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To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
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COVID-19 vaccines and anti-consumption : understanding anti-vaxxers hesitancy
Chaney, Damien; Lee, Michael S. W. - In: Psychology & marketing 39 (2022) 4, pp. 741-754
Persistent link: https://www.econbiz.de/10013165432
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Branding beyond the gender binary
Cooke, Angelica; Russell-Bennett, Rebekah; Wang, Di; … - In: Psychology & marketing 39 (2022) 8, pp. 1621-1632
Persistent link: https://www.econbiz.de/10013280177
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It is not just a name : effects of proper name for high-quality versus low-quality brands
Rathee, Shelly; Yu-Buck, Grace F.; Gupta, Akash - In: Psychology & marketing 40 (2023) 7, pp. 1388-1404
Persistent link: https://www.econbiz.de/10014291928
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An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie; Bruhn, Manfred - In: Psychology & marketing 35 (2018) 2, pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
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Consumer socialization and the role of branding in hazardous adolescent drinking
Harris, Fiona; Gordon, Ross; MacKintosh, Anne Marie; … - In: Psychology & marketing 32 (2015) 12, pp. 1175-1190
Persistent link: https://www.econbiz.de/10011411896