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A new Role for Social Marketin...
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Psychology & marketing
Journal of Social Marketing
92
Apas Papers
41
International review on public and non-profit marketing
39
Journal of social marketing : JSOCM
38
Journal of business research : JBR
37
Journal of nonprofit & public sector marketing
34
Health marketing quarterly
33
Journal of marketing management : MM
32
The SAGE handbook of social marketing
25
International journal of nonprofit and voluntary sector marketing
21
Journal of macromarketing : examining the interactions among markets, marketing, and society
16
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
15
Social marketing and behaviour change : models, theory and applications
15
Australasian marketing journal
14
European journal of marketing : EJM
14
Journal of advertising : official publication of the American Academy of Advertising
14
Social marketing for public health : global trends and success stories
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
13
Macro-social marketing insights : systems thinking for wicked problems
13
Working paper / National Bureau of Economic Research, Inc.
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Contemporary issues in social marketing
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Segmentation in social marketing : process, methods and application
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European Journal of Marketing
10
International Review on Public and Nonprofit Marketing
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SpringerLink / Bücher
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Strategic Direction
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International journal of nonprofit & voluntary sector marketing
9
Stakeholder involvement in social marketing : challenges and approaches to engagement
9
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
8
Journal of macromarketing
8
Europäische Hochschulschriften / 5
7
Journal of business ethics : JOBE
7
Journal of consumer behaviour : an international research review
7
Journal of marketing communications
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Marketing Intelligence & Planning
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NBER Working Paper
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ECONIS (ZBW)
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1
Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon
;
Guo, Yafei
;
Torelli, Carlos J.
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
Saved in:
2
Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark
;
Dibb, Sally
;
Furnham, Adrian
- In:
Psychology & marketing
35
(
2018
)
3
,
pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
Saved in:
3
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
4
Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.
;
Huhmann, Bruce A.
;
Thakur, Ramendra
- In:
Psychology & marketing
27
(
2010
)
5
,
pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
Saved in:
5
The impact of consumer confusion on nutrition literacy and subsequent dietary behavior
Spiteri Cornish, Lara
;
Moraes, Caroline
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 558-574
Persistent link: https://www.econbiz.de/10010527114
Saved in:
6
Nudging consumers toward better food choices : policy approaches to changing food consumption behaviors
Guthrie, Joanne
;
Mancino, Lisa
;
Lin, Chung-Tung Jordan
- In:
Psychology & marketing
32
(
2015
)
5
,
pp. 501-511
Persistent link: https://www.econbiz.de/10010527126
Saved in:
7
Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.
;
Jewell, Robert D.
;
Hu, Michael Y.
- In:
Psychology & marketing
30
(
2013
)
1
,
pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
Saved in:
8
Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek
;
Keeling, Debbie I.
;
Ruyter, Ko de
; …
- In:
Psychology & marketing
33
(
2016
)
5
,
pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
Saved in:
9
The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit
;
Brengman, Malaika
;
Mahama, Fuseina
- In:
Psychology & marketing
31
(
2014
)
12
,
pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
Saved in:
10
Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.
;
Knibb, Jana Nekesa
- In:
Psychology & marketing
30
(
2013
)
4
,
pp. 318-331
Persistent link: https://www.econbiz.de/10009737742
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