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Collectivism fosters preventive behaviors to contain the spread of COVID-19 : implications for social marketing in public health
Cho, Hyewon; Guo, Yafei; Torelli, Carlos J. - In: Psychology & marketing 39 (2022) 4, pp. 694-700
Persistent link: https://www.econbiz.de/10013165425
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Antecedents and consequences of chronic impulsive buying : can impulsive buying be understood as dysfunctional self-regulation?
Fenton-O'Creevy, Mark; Dibb, Sally; Furnham, Adrian - In: Psychology & marketing 35 (2018) 3, pp. 175-188
Persistent link: https://www.econbiz.de/10011970160
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Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming; Lu, Tzu-En - In: Psychology & marketing 40 (2023) 10, pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
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Emotional information management : concept development and measurement in public service announcements
Taute, Harry A.; Huhmann, Bruce A.; Thakur, Ramendra - In: Psychology & marketing 27 (2010) 5, pp. 417-444
Persistent link: https://www.econbiz.de/10003972413
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The impact of consumer confusion on nutrition literacy and subsequent dietary behavior
Spiteri Cornish, Lara; Moraes, Caroline - In: Psychology & marketing 32 (2015) 5, pp. 558-574
Persistent link: https://www.econbiz.de/10010527114
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Nudging consumers toward better food choices : policy approaches to changing food consumption behaviors
Guthrie, Joanne; Mancino, Lisa; Lin, Chung-Tung Jordan - In: Psychology & marketing 32 (2015) 5, pp. 501-511
Persistent link: https://www.econbiz.de/10010527126
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Stereotype processing's effect on the impact of the myth/fact message format and the role of personal relevance
Yeh, Marie A.; Jewell, Robert D.; Hu, Michael Y. - In: Psychology & marketing 30 (2013) 1, pp. 36-45
Persistent link: https://www.econbiz.de/10009716246
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Me, myself, and future generations : the role of affinity and effectiveness in the creation of consumer environmental stewardship (CENS)
Hensen, Niek; Keeling, Debbie I.; Ruyter, Ko de; … - In: Psychology & marketing 33 (2016) 5, pp. 389-406
Persistent link: https://www.econbiz.de/10011485884
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The impact of pleasure-evoking colors on the effectiveness of threat (fear) appeals
Wauters, Birgit; Brengman, Malaika; Mahama, Fuseina - In: Psychology & marketing 31 (2014) 12, pp. 1051-1063
Persistent link: https://www.econbiz.de/10010465132
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Cry, laugh, or fight : the impact of the advertising image and disease target match on consumers' evaluations of cancer advertising
Taylor, Kimberly A.; Knibb, Jana Nekesa - In: Psychology & marketing 30 (2013) 4, pp. 318-331
Persistent link: https://www.econbiz.de/10009737742