Narrow search
Showing 1 - 10 of 178
Cover Image
Perceived informative intention in advertising and its attenuating effect on persuasion attribution among children
Tarabashkina, Liudmila; Quester, Pascale; Tarabashkina, Olga - In: Psychology & marketing 35 (2018) 10, pp. 778-789
Persistent link: https://www.econbiz.de/10011970118
Cover Image
Real or relevant beauty? : body shape and endorser effects on brand attitude and body image
D'Alessandro, Steven; Chitty, Bill - In: Psychology & marketing 28 (2011) 8, pp. 843-878
Persistent link: https://www.econbiz.de/10009267749
Cover Image
The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
Cover Image
Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
Cover Image
Using polynomial regression analysis and response surface methodology to make a stronger case for value congruence in place marketing
Zenker, Sebastian; Gollan, Tobias; Quaquebeke, Niels van - In: Psychology & marketing 31 (2014) 3, pp. 184-202
Persistent link: https://www.econbiz.de/10010341744
Cover Image
Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
Cover Image
Social media marketing for adolescents
Mas-Tur, Alicia; Tur-Porcar, Ana; Llorca, Anna - In: Psychology & marketing 33 (2016) 12, pp. 1119-1125
Persistent link: https://www.econbiz.de/10011627298
Cover Image
How the young adult consumer segment responds to trusty and committed marketing relationship
Ndubisi, Nelson Oly; Nataraajan, Rajan - In: Psychology & marketing 35 (2018) 12, pp. 923-935
Persistent link: https://www.econbiz.de/10011970101
Cover Image
The application of neuromarketing tools in communication research : a comprehensive review of trends
Casado-Aranda, Luis-Alberto; Sánchez-Fernández, Juan; … - In: Psychology & marketing 40 (2023) 9, pp. 1737-1756
Persistent link: https://www.econbiz.de/10014338321
Cover Image
Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106