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Brand image
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Consumer behaviour
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112
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Psychology & marketing
Journal of business research : JBR
907
SpringerLink / Bücher
807
The journal of brand management : an international journal
644
The international journal of human resource management
598
The journal of product & brand management
420
Journal of retailing and consumer services
396
International journal of human resource management
320
Human resource management
256
Human resource management review
247
Springer eBook Collection
239
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206
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185
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178
Lehrbuch
168
Corporate reputation review : an international journal
155
Employee relations
155
Industrial marketing management : the international journal for industrial and high-tech firms
155
Management revue : socio-economic studies
153
Journal of marketing communications
145
Cogent business & management
144
Asia Pacific journal of marketing and logistics
143
Human resource management journal
142
Tourism management : research, policies, practice
141
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
140
Journal of marketing management : MM
135
Journal of strategic marketing
134
International journal of contemporary hospitality management
131
Research
130
Marketing intelligence & planning
129
International journal of manpower
127
Europäische Hochschulschriften / 5
126
Springer eBook Collection / Business and Economics
121
Journal of travel and tourism marketing
118
Gabler Edition Wissenschaft
117
Harvard-Business-Manager : das Wissen der Besten
111
Journal of marketing
105
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
103
The IUP journal of brand management : IJBRM
103
Business horizons
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ECONIS (ZBW)
188
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1
Is brand reputation a banner for social marketing? : a social enterprise product consumption perspective
Tsai, Juin-Ming
;
Lu, Tzu-En
- In:
Psychology & marketing
40
(
2023
)
10
,
pp. 2041-2059
Persistent link: https://www.econbiz.de/10014338469
Saved in:
2
The effect of brand crises on endorser reputation and endorsement portfolios
Johnson, Clark D.
;
Bauer, Brittney C.
;
Arnold, Mark J.
- In:
Psychology & marketing
39
(
2022
)
7
,
pp. 1385-1397
Persistent link: https://www.econbiz.de/10013280106
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3
The colorful company : effects of brand logo colorfulness on consumer judgments
Song, Jiaqi
;
Xu, Fei
;
Jiang, Yuwei
- In:
Psychology & marketing
39
(
2022
)
8
,
pp. 1610-1620
Persistent link: https://www.econbiz.de/10013280176
Saved in:
4
A name you can trust? : personification effects are influenced by beliefs about company values
Eskine, Kendall J.
;
Locander, William H.
- In:
Psychology & marketing
31
(
2014
)
1
,
pp. 48-53
Persistent link: https://www.econbiz.de/10010251723
Saved in:
5
An appraisal framework of the determinants and consequences of brand happiness
Schnebelen, Stefanie
;
Bruhn, Manfred
- In:
Psychology & marketing
35
(
2018
)
2
,
pp. 101-119
Persistent link: https://www.econbiz.de/10011970161
Saved in:
6
Memory effects of different relational links between brands and sponsored events
Wolfsteiner, Elisabeth
;
Grohs, Reinhard
;
Wagner, Udo
- In:
Psychology & marketing
32
(
2015
)
10
,
pp. 1031-1048
Persistent link: https://www.econbiz.de/10011373114
Saved in:
7
On the role of brand stereotypes in shaping consumer response toward brands : an empirical examination of direct and mediating effects of warmth and competence
Ivens, Bjoern S.
;
Leischnig, Alexander
;
Muller, Brigitte
; …
- In:
Psychology & marketing
32
(
2015
)
8
,
pp. 808-820
Persistent link: https://www.econbiz.de/10011307825
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8
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
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9
Consumers' social media brand behaviors : uncovering underlying motivators and deriving meaningful consumer segments
Dimitriu, Radu
;
Guesalaga, Rodrigo
- In:
Psychology & marketing
34
(
2017
)
5
,
pp. 580-592
Persistent link: https://www.econbiz.de/10011685060
Saved in:
10
The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin
- In:
Psychology & marketing
34
(
2017
)
10
,
pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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