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The influence of frontline employee self-disclosure about products in a retail store on customer trust in the retailer in the context of service encounters
Park, Jihye; Yi, Youjae - In: Psychology & marketing 40 (2023) 7, pp. 1417-1430
Persistent link: https://www.econbiz.de/10014291940
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Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.; Saenger, Christina; Bock, Dora E. - In: Psychology & marketing 34 (2017) 9, pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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Exploring mental time travel experiences and their influence on behavioral intentions and learning
Barhorst, Jennifer Brannon; Krey, Nina; McLean, Graeme J. - In: Psychology & marketing 40 (2023) 8, pp. 1615-1633
Persistent link: https://www.econbiz.de/10014338309
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I personally like it : preference for minority endorsement in the early stage of the consumer decision journey
Chen, Xingyu; Huang, Minxue; Yu, Zhengdong; Cai, Wenpei - In: Psychology & marketing 40 (2023) 8, pp. 1646-1657
Persistent link: https://www.econbiz.de/10014338313
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Temporary or permanent social media post? : the impact of product type
Anlamlier, Eda; Ulu, Sevincgul - In: Psychology & marketing 39 (2022) 9, pp. 1736-1746
Persistent link: https://www.econbiz.de/10013465110
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The effect of multiple language product descriptions on product evaluations
Gopinath, Mahesh; Glassman, Myron - In: Psychology & marketing 25 (2008) 3, pp. 233-261
Persistent link: https://www.econbiz.de/10003735811
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How culture of targeting impacts the evaluation of products with multilingual packaging
Gopinath, Mahesh; Glassman, Myron; Nyer, Prashanth - In: Psychology & marketing 30 (2013) 6, pp. 490-500
Persistent link: https://www.econbiz.de/10009775025
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The influence of language style (formal vs. colloquial) on the effectiveness of charitable appeals
Pfeiffer, Bruce E.; Sundar, Aparna; Cao, Edita - In: Psychology & marketing 40 (2023) 3, pp. 542-553
Persistent link: https://www.econbiz.de/10014290761
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Using large language models to generate silicon samples in consumer and marketing research : challenges, opportunities, and guidelines
Sarstedt, Marko; Adler, Susanne; Rau, Lea; Schmitt, Bernd - In: Psychology & marketing 41 (2024) 6, pp. 1254-1270
Persistent link: https://www.econbiz.de/10014531212
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Determinant factors of mobile-based word-of-mouth campaign referral among Japanese adolescents
Okazaki, Shintaro - In: Psychology & marketing 25 (2008) 8, pp. 715-731
Persistent link: https://www.econbiz.de/10003757428