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Value dimensions of gamification and their influence on brand loyalty and word-of-mouth : relationships and combinations with satisfaction and brand love
Torres, Pedro M.; Augusto, Mário Gomes; Neves, Cristiana - In: Psychology & marketing 39 (2022) 1, pp. 59-75
Persistent link: https://www.econbiz.de/10012796060
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Beyond the gimmick : how affective responses drive brand attitudes and intentions in augmented reality marketing
Zanger, Vera; Meißner, Martin; Rauschnabel, Philipp A. - In: Psychology & marketing 39 (2022) 7, pp. 1285-1301
Persistent link: https://www.econbiz.de/10013280095
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Do you want to talk about it? : when word of mouth alleviates the psychological discomfort of self-threat
Thomas, Veronica L.; Saenger, Christina; Bock, Dora E. - In: Psychology & marketing 34 (2017) 9, pp. 894-903
Persistent link: https://www.econbiz.de/10011738125
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When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria; Tregear, Angela; Ansell, Jonathan; … - In: Psychology & marketing 35 (2018) 8, pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
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Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther; Sweeney, Jillian C. - In: Psychology & marketing 26 (2009) 10, pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar; Roper, Stuart; Keeling, Kathleen A. - In: Psychology & marketing 34 (2017) 4, pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
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The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje; Samuelsen, Bendik M.; Warlop, Luk; … - In: Psychology & marketing 35 (2018) 11, pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
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The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank; Eisele, Anita; Meyer, Frederik - In: Psychology & marketing 35 (2018) 1, pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133