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Are consumer and brand personalities the same?
Huang, Hazel H.; Mitchell, Vincent-Wayne; … - In: Psychology & marketing 29 (2012) 5, pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
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Beauty as a tool : the effect of model attractiveness, product relevance, and elaboration likelihood on advertising effectiveness
Trampe, Debra; Stapel, Diederik A.; Siero, Frans W.; … - In: Psychology & marketing 27 (2010) 12, pp. 1101-1121
Persistent link: https://www.econbiz.de/10008760274
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Classical conditioning and celebrity endorsers : an examination of belongingness and resistance to extinction
Till, Brian D.; Stanley, Sarah M.; Priluck, Randi - In: Psychology & marketing 25 (2008) 2, pp. 179-196
Persistent link: https://www.econbiz.de/10003735804
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The effects of product placement in fictitious literature on consumer purchase intention
Barnhardt, Terrence M.; Manzano, Isabel; Brito, Maria; … - In: Psychology & marketing 33 (2016) 11, pp. 883-898
Persistent link: https://www.econbiz.de/10011602953
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The behavioral effects of negative product placements in movies
Redondo, Ignacio - In: Psychology & marketing 29 (2012) 8, pp. 622-635
Persistent link: https://www.econbiz.de/10009575068
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Does "passing the courvoisier" always pay off? : positive and negative evaluative conditioning effects of brand placements in music videos
Schemer, Christian; Matthes, Jörg; Wirth, Werner; … - In: Psychology & marketing 25 (2008) 10, pp. 923-943
Persistent link: https://www.econbiz.de/10003768739
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Brand placements in video games : how local in-game experiences influence brand attitudes
Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287
Persistent link: https://www.econbiz.de/10014290543