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Age-related differences in emotion regulation within the context of sad and happy TV programs
Droulers, Olivier; Lacoste-Badie, Sophie; Malek, Faten - In: Psychology & marketing 32 (2015) 8, pp. 795-807
Persistent link: https://www.econbiz.de/10011307827
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Effects of sponsorship disclosure timing on the processing of sponsored content : a study on the effectiveness of European disclosure regulations
Boerman, Sophie C.; Reijmersdal, Eva A. van; Neijens, … - In: Psychology & marketing 31 (2014) 3, pp. 214-224
Persistent link: https://www.econbiz.de/10010341741
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Has reality television come of age as a promotional platform? : modeling the endorsement effectiveness of celebreality and reality stars
Tran, Gina A.; Strutton, David - In: Psychology & marketing 31 (2014) 4, pp. 294-305
Persistent link: https://www.econbiz.de/10010347719
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Children's understanding of television advertising : a grounded theory approach
Andronikidis, Andreas I.; Lambrianidou, Maria - In: Psychology & marketing 27 (2010) 4, pp. 299-322
Persistent link: https://www.econbiz.de/10003963751
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When your source is smiling, consumers may automatically smile with you : investigating the source expressive display hypothesis
Kulczynski, Alicia; Ilicic, Jasmina; Baxter, Stacey M. - In: Psychology & marketing 33 (2016) 1, pp. 5-19
Persistent link: https://www.econbiz.de/10011433816
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The effects of psychobiological motivational traits on memory of in-game advertising messages
Sparks, Johnny V.; Chung, Sungwon - In: Psychology & marketing 33 (2016) 1, pp. 60-68
Persistent link: https://www.econbiz.de/10011433833
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How hand proximity impacts consumer responses to a persuasive communication
Coulter, Keith S. - In: Psychology & marketing 33 (2016) 2, pp. 135-149
Persistent link: https://www.econbiz.de/10011433863
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From online motivations to ad clicks and to behavioral intentions : an empirical study of consumer response to social media advertising
Zhang, Jing; Mao, En - In: Psychology & marketing 33 (2016) 3, pp. 155-164
Persistent link: https://www.econbiz.de/10011448927
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The effects of model size and race on Chinese consumers' reactions : a social comparison perspective
Keh, Hean Tat; Park, Il Hye; Kelly, Sarah; Du, Xiaomeng - In: Psychology & marketing 33 (2016) 3, pp. 177-194
Persistent link: https://www.econbiz.de/10011448935
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The influence of regulatory focus on the effect of product cues
Song, Doori; Morton, Cynthia R. - In: Psychology & marketing 33 (2016) 11, pp. 917-933
Persistent link: https://www.econbiz.de/10011602974