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Consumer behaviour
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Brand image
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Tal, Aner
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Flavián Blanco, Carlos
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Psychology & marketing
Journal of business research : JBR
2,246
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The journal of brand management : an international journal
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Tourism management : research, policies, practice
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Journal of marketing
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of retailing
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Journal of marketing communications
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Journal of international consumer marketing
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Journal of fashion marketing and management
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Marketing letters : a journal of research in marketing
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Cogent business & management
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International journal of retail & distribution management
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Journal of consumer behaviour : an international research review
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The journal of consumer marketing
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The international review of retail, distribution and consumer research
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Marketing intelligence & planning
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International journal of contemporary hospitality management
288
The journal of services marketing
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Journal of business ethics : JOBE
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Technological forecasting & social change : an international journal
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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ECONIS (ZBW)
717
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717
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1
Consumer attachments to human brands : the "Oprah effect"
Loroz, Peggy Sue
;
Braig, Bridgette M.
- In:
Psychology & marketing
32
(
2015
)
7
,
pp. 751-763
Persistent link: https://www.econbiz.de/10011295614
Saved in:
2
How well will this
brand
work? : the ironic impact of advertising disclosure of body-image retouching on
brand
attitudes
Semaan, Rania W.
;
Kocher, Bruno
;
Gould, Stephen J.
- In:
Psychology & marketing
35
(
2018
)
10
,
pp. 766-777
Persistent link: https://www.econbiz.de/10011970119
Saved in:
3
When opposites attract? : exploring the existence of complementarity in self-
brand
congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
4
Understanding cross-product purchase intention in an IT
brand
extension context
Guo, Yue
;
Zhu, Ying
;
Barnes, Stuart J.
;
Bao, Yongchuan
; …
- In:
Psychology & marketing
35
(
2018
)
6
,
pp. 392-411
Persistent link: https://www.econbiz.de/10011970130
Saved in:
5
We share, we connect : how shared
brand
consumption influences relational
brand
connections
Kara, Selcan
;
Vredeveld, Anna J.
;
Ross, William T.
- In:
Psychology & marketing
35
(
2018
)
5
,
pp. 325-340
Persistent link: https://www.econbiz.de/10011970146
Saved in:
6
Short
brand
stories on packaging : an examination of consumer responses
Solja, Eeva
;
Liljander, Veronica
;
Söderlund, Magnus
- In:
Psychology & marketing
35
(
2018
)
4
,
pp. 294-306
Persistent link: https://www.econbiz.de/10011970152
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
Evolutionary branding
Hirschman, Elizabeth Caldwell
- In:
Psychology & marketing
27
(
2010
)
6
,
pp. 568-583
Persistent link: https://www.econbiz.de/10003981112
Saved in:
9
Are consumer and
brand
personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
10
The length of
brand
names influences the expectation of healthiness in foods and preference for healthy foods
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Psychology & marketing
40
(
2023
)
9
,
pp. 1850-1862
Persistent link: https://www.econbiz.de/10014338329
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