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Shame-free guilt appeals : testing the emotional and cognitive effects of shame and guilt appeals
Boudewyns, Vanessa; Turner, Monique M.; Paquin, Ryan S. - In: Psychology & marketing 30 (2013) 9, pp. 811-825
Persistent link: https://www.econbiz.de/10009792692
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The persuasiveness of metaphor in advertising
Septianto, Felix; Pontes, Nicolas; Tjiptono, Fandy - In: Psychology & marketing 39 (2022) 5, pp. 951-961
Persistent link: https://www.econbiz.de/10013186894
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Consumer responses to the depth and minimum claimed savings of “Scratch and Save (SAS)” promotions
Choi, Sungchul; Stanyer, Mike; Kim, Moontae - In: Psychology & marketing 27 (2010) 8, pp. 766-779
Persistent link: https://www.econbiz.de/10003997660
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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin; Jin, Liyin; Xu, Qian - In: Psychology & marketing 39 (2022) 2, pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
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Walls have ears : word-of-mouth diffusions in targeted promotions decrease targeted customer retention
Chang, Yaping; Li, Xinlan; Wang, Xingyu - In: Psychology & marketing 40 (2023) 12, pp. 2711-2727
Persistent link: https://www.econbiz.de/10014432535
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Viral video ads : emotional triggers and social media virality
Nikolinakou, Angeliki; King, Karen Whitehill - In: Psychology & marketing 35 (2018) 10, pp. 715-726
Persistent link: https://www.econbiz.de/10011970116
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Unmasking the pivotal role of ad-target ethnic congruence in driving consumers' response to fear appeals
Talebi, Arash; Mukherjee, Sourjo; Das, Gopal - In: Psychology & marketing 41 (2024) 6, pp. 1346-1362
Persistent link: https://www.econbiz.de/10014531218
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Same service, different ad claims : the moderating role of need for cognition
Olsen, Lars Erling; Samuelsen, Bendik Meling; Gaustad, Tarje - In: Psychology & marketing 31 (2014) 12, pp. 1064-1073
Persistent link: https://www.econbiz.de/10010465128
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The impact of death on consumer responses to celebrity endorser misbehavior
Boeuf, Benjamin - In: Psychology & marketing 34 (2017) 10, pp. 917-930
Persistent link: https://www.econbiz.de/10011759123
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How celebrity status and gaze direction in ads drive visual attention to shape consumer decisions
D'Ambrogio, Simone; Werksman, Noah; Platt, Michael L.; … - In: Psychology & marketing 40 (2023) 4, pp. 723-734
Persistent link: https://www.econbiz.de/10014290848