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Consumer behaviour
127
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127
Brand management
112
Markenführung
112
Brand image
71
Markenimage
71
Personality psychology
70
Persönlichkeitspsychologie
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brand loyalty
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branding
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Woodside, Arch G.
4
Bauer, Brittney C.
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Kuanr, Abhisek
3
Pradhan, Debasis
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Sprott, David E.
3
Albrecht, Carmen-Maria
2
Arnold, Mark J.
2
Bagozzi, Richard P.
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Bodur, H. Onur
2
DelVecchio, Devon
2
Goldsmith, Ronald E.
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2
Hamilton Rice, Dan
2
Hollebeek, Linda D.
2
Hultman, Magnus
2
Lee, Michael S. W.
2
Moulard, Julie Guidry
2
Oghazi, Pejvak
2
Orth, Ulrich R.
2
Quach, Sara
2
Rauschnabel, Philipp A.
2
Rompay, Thomas J. L. van
2
Sauer, Nicola E.
2
Schembri, Sharon
2
Shrum, L. J.
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Thaichon, Park
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Urbonavicius, Sigitas
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Warlop, Luk
2
Yi, Youjae
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Ahn, Sun Joo
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1
Anaza, Nwamaka A.
1
Andrade, Eduardo B.
1
Ansari, Shiveen
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1
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Psychology & marketing
SpringerLink / Bücher
2,081
Journal of business research : JBR
809
The journal of brand management : an international journal
571
Springer eBook Collection
478
Springer eBook Collection / Business and Economics
398
The journal of product & brand management
398
Gabler Edition Wissenschaft
386
Journal of retailing and consumer services
349
Research
324
Europäische Hochschulschriften / 5
304
Lehrbuch
237
Discussion paper series / IZA
214
essentials
199
Journal of vocational behavior
189
International journal of hospitality management
179
Discussion paper / ZEW, Zentrum für Europäische Wirtschaftsforschung
169
European journal of marketing : EJM
154
Journal of business ethics : JOBE
154
Industrial marketing management : the international journal for industrial and high-tech firms
142
Journal of marketing management : MM
122
Asia Pacific journal of marketing and logistics
119
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
118
Journal of marketing communications
117
Journal of strategic marketing
117
Journal of Product & Brand Management
116
Journal of consumer research : JCR ; an interdisciplinary bimonthly
114
Marketing intelligence & planning
113
Journal of business and psychology
111
IZA Discussion Paper
110
Gabler Research
109
The leadership quarterly : LQ ; an international journal of political, social and behavioral science
107
Innovatives Markenmanagement
104
Journal of career development
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
101
Cogent business & management
100
Journal of the Academy of Marketing Science
100
Strategic Direction
99
Tourism management : research, policies, practice
98
Working paper / National Bureau of Economic Research, Inc.
97
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ECONIS (ZBW)
169
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169
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1
Comparing factor analytical and circumplex models of brand personality in brand positioning
Bao, Jia Yao Esther
;
Sweeney, Jillian C.
- In:
Psychology & marketing
26
(
2009
)
10
,
pp. 927-949
Persistent link: https://www.econbiz.de/10003896809
Saved in:
2
Are consumer and brand personalities the same?
Huang, Hazel H.
;
Mitchell, Vincent-Wayne
; …
- In:
Psychology & marketing
29
(
2012
)
5
,
pp. 334-349
Persistent link: https://www.econbiz.de/10009547319
Saved in:
3
To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner
;
Gvili, Yaniv
;
Amar, Moty
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
Saved in:
4
Interpreting social identity in online brand communities : considering posters and lurkers
Mousavi, Sahar
;
Roper, Stuart
;
Keeling, Kathleen A.
- In:
Psychology & marketing
34
(
2017
)
4
,
pp. 376-393
Persistent link: https://www.econbiz.de/10011673959
Saved in:
5
The perils of self-brand connections : consumer response to changes in brand meaning
Gaustad, Tarje
;
Samuelsen, Bendik M.
;
Warlop, Luk
; …
- In:
Psychology & marketing
35
(
2018
)
11
,
pp. 818-829
Persistent link: https://www.econbiz.de/10011970115
Saved in:
6
When opposites attract? : exploring the existence of complementarity in self-brand congruence processes
Karampela, Maria
;
Tregear, Angela
;
Ansell, Jonathan
; …
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 573-585
Persistent link: https://www.econbiz.de/10011970129
Saved in:
7
The role of actual, ideal, and ought self-congruence in the consumption of hedonic versus utilitarian brands
Huber, Frank
;
Eisele, Anita
;
Meyer, Frederik
- In:
Psychology & marketing
35
(
2018
)
1
,
pp. 47-63
Persistent link: https://www.econbiz.de/10011970171
Saved in:
8
The role of destination personality fit in destination branding : antecedents and outcomes
Hultman, Magnus
;
Strandberg, Carola
;
Oghazi, Pejvak
; …
- In:
Psychology & marketing
34
(
2017
)
12
,
pp. 1073-1083
Persistent link: https://www.econbiz.de/10011788858
Saved in:
9
Deciphering consumer commitment : exploring the dual influence of self-brand and self-group relationships
Bauer, Brittney C.
;
Carlson, Brad D.
;
Arnold, Mark J.
- In:
Psychology & marketing
40
(
2023
)
12
,
pp. 2539-2558
Persistent link: https://www.econbiz.de/10014432499
Saved in:
10
Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta
;
Cardamone, Ernesto
;
Miceli, …
- In:
Psychology & marketing
39
(
2022
)
10
,
pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
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