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Hand movement speed in advertising elicits gender stereotypes and consumer responses
Sumit Malik; Sayin, Eda - In: Psychology & marketing 39 (2022) 2, pp. 331-345
Persistent link: https://www.econbiz.de/10012796106
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Gay men's identity attempt pathway and its implication on consumption
Hsieh, Ming Huei; Wu, Shu Ling - In: Psychology & marketing 28 (2011) 4, pp. 388-416
Persistent link: https://www.econbiz.de/10008989361
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The commodification of self-esteem : branding and British teenagers
Isaksen, Katja Jezkova; Roper, Stuart - In: Psychology & marketing 29 (2012) 3, pp. 117-135
Persistent link: https://www.econbiz.de/10009510137
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To protect and support : why would consumers find foods tastier if these foods help support a desired self-identity
Tal, Aner; Gvili, Yaniv; Amar, Moty - In: Psychology & marketing 39 (2022) 4, pp. 701-714
Persistent link: https://www.econbiz.de/10013165426
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Interpersonal relationship, service quality, seller expertise : how important are they to adolescent consumers?
Wan, Wendy W. N.; Luk, Chung-leung; Fam, Kim Shyan; Wu, … - In: Psychology & marketing 29 (2012) 5, pp. 365-377
Persistent link: https://www.econbiz.de/10009547316
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The potential implications of Web-based marketing communications for consumers' implicit and explicit brand attitudes : a call for research
Madhavaram, Sreedhar; Appan, Radha - In: Psychology & marketing 27 (2010) 2, pp. 186-202
Persistent link: https://www.econbiz.de/10003945276
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Identifying (our) donors : toward a social psychological understanding of charity selection in Australia
Chapman, Cassandra M.; Louis, Winnifred R.; Masser, … - In: Psychology & marketing 35 (2018) 12, pp. 980-989
Persistent link: https://www.econbiz.de/10011970095
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Consumer-brand identification and happiness in experiential consumption
Sato, Mikihiro; Yoshida, Masayuki; Doyle, Jason P.; … - In: Psychology & marketing 40 (2023) 8, pp. 1579-1592
Persistent link: https://www.econbiz.de/10014338307
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Consumers' identity signaling towards social groups : the effects of dissociative desire on brand prominence preferences
Raimondo, Maria Antonietta; Cardamone, Ernesto; Miceli, … - In: Psychology & marketing 39 (2022) 10, pp. 1964-1978
Persistent link: https://www.econbiz.de/10013465133
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Attachment orientations in business-to-business relationships
Paulssen, Marcel - In: Psychology & marketing 26 (2009) 6, pp. 507-533
Persistent link: https://www.econbiz.de/10003858279