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Should companies hope instead? : the role of verbal cues in consumers' evaluation of cause-related marketing (CRM)
Lagomarsino, Maria; Lemarié, Linda - In: Psychology & marketing 39 (2022) 1, pp. 227-238
Persistent link: https://www.econbiz.de/10012796089
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Social media marketing activities, customer engagement, and customer stickiness : a longitudinal investigation
So, Kevin Kam Fung; Li, Jing; King, Ceridwyn; … - In: Psychology & marketing 41 (2024) 7, pp. 1597-1613
Persistent link: https://www.econbiz.de/10014555633
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Make it your own : how process valence and self-construal affect evaluation of self-made products
Atakan, Sukriye Sinem; Bagozzi, Richard P.; Yoon, Carolyn - In: Psychology & marketing 31 (2014) 6, pp. 451-468
Persistent link: https://www.econbiz.de/10010362498
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Is cash always king? : bundling product-cause fit and product type in cause-related marketing
Chang, Chun-Tuan; Chen, Pei-Chi; Chu, Xing-Yu; Kung, … - In: Psychology & marketing 35 (2018) 12, pp. 990-1009
Persistent link: https://www.econbiz.de/10011970106
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Examining customer-created guilt in a service context
Pounders, Kathrynn R.; Moulard, Julie Guidry; Babin, … - In: Psychology & marketing 35 (2018) 11, pp. 830-844
Persistent link: https://www.econbiz.de/10011970112
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To donate or not to donate? : product characteristics and framing effects of cause-related marketing on consumer purchase behavior
Chang, Chun-tuan - In: Psychology & marketing 25 (2008) 12, pp. 1089-1110
Persistent link: https://www.econbiz.de/10003780045
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Using emotional benefits as a differentiation strategy in saturated markets
Barrena, Ramo; Sánchez, Mercedes - In: Psychology & marketing 26 (2009) 11, pp. 1002-1030
Persistent link: https://www.econbiz.de/10003900013
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Consumer myths and the gay men and women who believe them : a qualitative look at movements and markets
Gudelunas, David - In: Psychology & marketing 28 (2011) 1, pp. 53-68
Persistent link: https://www.econbiz.de/10008856896
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Implicit measures of consumer cognition : a review
Dimofte, Claudiu V. - In: Psychology & marketing 27 (2010) 10, pp. 921-937
Persistent link: https://www.econbiz.de/10008903163
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A personality-competence model of opinion leadership
Gnambs, Timo; Batinic, Bernad - In: Psychology & marketing 29 (2012) 8, pp. 606-621
Persistent link: https://www.econbiz.de/10009575069