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Pricing of flexible products
Mang, Stefan; Post, David; Spann, Martin - In: Review of managerial science 6 (2012) 4, pp. 361-374
Persistent link: https://www.econbiz.de/10009629758
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The perception of value of platform-based business models in the sharing economy : determining the drivers of user loyalty
Clauß, Thomas; Harengel, Peter; Hock, Marianne - In: Review of managerial science 13 (2019) 3, pp. 605-634
Persistent link: https://www.econbiz.de/10012099272
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Customer satisfaction and repurchase intention theory for the online sharing economy
Huarng, Kun-Huang; Yu, Ming-Feng - In: Review of managerial science 13 (2019) 3, pp. 635-647
Persistent link: https://www.econbiz.de/10012099274
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Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures
Hüttl-Maack, Verena; Pick, Doreén; Gierl, Heribert - In: Review of managerial science 13 (2019) 4, pp. 689-723
Persistent link: https://www.econbiz.de/10012099443
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The effect of stress on customer perception of the frontline employee : an experimental study
Papen, Marie-Christin; Niemand, Thomas; Siems, Florian; … - In: Review of managerial science 13 (2019) 4, pp. 725-747
Persistent link: https://www.econbiz.de/10012099475
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Consumer awareness and sustainability-focused value orientation as motivation factors of responsible consumer behavior
Buerke, Anja; Straatmann, Tammo; Lin-Hi, Nick; Müller, … - In: Review of managerial science 11 (2017) 4, pp. 959-991
Persistent link: https://www.econbiz.de/10011722968
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Assessing perceived value : moderating effects of susceptibility to brand prestige and susceptibility to normative influence
Joe, Sheng-Wuu; Tsai, Yuan Hui; Lin, Chieh-Peng; Ma, … - In: Review of managerial science 11 (2017) 3, pp. 717-735
Persistent link: https://www.econbiz.de/10011707790
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Innovation through tradition in the Italian coffee industry : an analysis of customers' perceptions
Gorgoglione, Michele; Messeni Petruzzelli, Antonio; … - In: Review of managerial science 12 (2018) 3, pp. 661-682
Persistent link: https://www.econbiz.de/10011871146
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Brand image and equity : the mediating role of brand equity drivers and moderating effects of product type and word of mouth
Amin Ansary; Nik Mohd Hazrul Nik Hashim - In: Review of managerial science 12 (2018) 4, pp. 969-1002
Persistent link: https://www.econbiz.de/10011903235
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Optimal stimulation level theory, exploratory consumer behaviour and product adoption: an analysis of underlying structures across product categories
Helm, Roland; Landschulze, Sebastian - In: Review of managerial science 3 (2009) 1, pp. 41-73
Persistent link: https://www.econbiz.de/10003812801